Disney Releasing Blu-ray Combo Pack of Pirates 4 Ahead of the DVD Only Version
Disney Goes with Blu-ray Combo First for ‘Pirates’
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In a first for a major box office blockbuster, Walt Disney Studios Home Entertainment has chosen to delay a DVD-only release when it streets Pirates of the Caribbean: On Stranger Tides on Oct. 18.
Instead, Disney will release the film as a two-disc Blu-ray Disc and DVD combo pack ($39.99) and a five-disc combo pack with 3D Blu-ray, Blu-ray, DVD and digital copy ($49.99).
A DVD-only release will street Nov. 15, a Disney representative said.
Both Sony Pictures Home Entertainment and Lionsgate previously have released a title as a Blu-ray combo pack with DVD, with no DVD-only release, but none of those releases grossed $1 billion-plus worldwide.
Disney also will street a 15-disc Blu-ray collection ($169.99) including all four films in the “Pirates” franchise, and is offering the film as both a 3D ($49.99) and high-definition download ($39.99).
DEG: The Digital Entertainment Group estimates that as of the end of the first quarter of the year, there are nearly 30 million households in the United States with a Blu-ray player.
Pirates on Blu-ray First, DVD Release Coming Later On
Walt Disney Studios Home Entertainment is getting ready to test the market with a bold move. The studio has apparently chosen to delay the DVD-only release of Pirates of the Caribbean: On Stranger Tides (2011), which will arrive in stores on November 15th, almost a month after the film debuts on Blu-ray.
Disney will release Pirates of the Caribbean: On Stranger Tides as a two-disc Blu-ray and DVD combo pack and five-disc combo pack with 3D Blu-ray, Blu-ray, DVD and digital copy on October 18th.