GameStop pulled, discarded free OnLive Deus Ex: Human Revolution coupons

[PrivatePixel]

This is rather unsettling and unscrupulous. Apparently, a letter was sent out to all GameStop locations requiring store management to open all factory-sealed PC copies of Deus Ex: Human Revolution, then remove the free OnLive coupon before they're sold to consumers as "new". Reason? The OnLive service is in direct competition to a streaming service that GameStop purchased in April of this year. When confronted about the subject, a GameStop PR representative, Beth Sharum, confirmed the intentional removal of OnLive coupons:

"Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons."

A photo of the memo that was presumably sent to each GameStop:



The full story can be read at Gamespy (link).