Blu-ray's Big 'Picture Problem'

[PaulGo]

Blu-ray's Big 'Picture Problem'
By Swanni

... Blu-ray offers the best high-def picture; it's better than streaming (far better, in fact), better than cable and satellite, better even than what you see at your local movie theater.

So why doesn't Sony, and its studio colleagues, say that. That consumers should buy Blu-ray because it's better than streaming, cable and satellite, movie theaters, you name it. And why don't the studios run national TV spots telling people that Blu-ray's picture is so much better than anything else? If more consumers were aware of that fact, don't you think that Blu-ray sales would rise?

I do, but here's the problem: In addition to getting a percentage of each Blu-ray sale/rental, the studios generate revenue from streaming rentals, cable and satellite VOD purchases and, of course, movie theater receipts. The Blu-ray divisions of the studios don't want to diminish the value of these competitors because they are actually on the same team. They all bring in money to the studio.

Full article at:

http://www.tvpredictions.com/blu031912.htm