The Ultimate Deal??

[Blu-Ray Buckeye]

Warning: This is not an actual deal and that's why it isn't posted in the deals section. This is a discussion point on the format war.

What if the BDA could hook up the following deal during the holidays?

Amazon.com - Buy any PS3 (any model) and get 20% off all Blu-ray Movies (to play on your PS3) for 1 Year!

Amazon did a deal last year where if you bought 3 HD titles before yearend '06 they gave you 10% off all movies for the following year. Amazon did that on their own. Now let's see what they could hook up if Sony subsidizes at least half of the deal (the other 10%). First you have to assume that Amazon gets more juice from 1 PS3 sale than they were getting out of 3 HD movie titles, so they can easily hold up their end; If not maybe Sony and other BDA members can help offset the costs.

OK, so seriously think about that deal. If that doesn't clearly spell out, "Hey, moron, this console plays hi-def movies!" then what does. Amazon has a huge market and that would be noticed and it would put the burden on the buyer to then go out and proactively capture that benefit (and the benefit keeps growing the more they buy). In fact, I'd drive the point home with every new movie sale on Amazon by specifically naming it PS3 Promo wright on the line with the discount when you checkout. When you give the movies away in the box it doesn't always get the same result... it doesn't get them in the habit of buying BD movies; Sony, Amazon and BDA all win.