kind of put's it into perspective ......

[joeorc]

first you have this statement:

Toshiba Lowers 2007 HD DVD Player Sales Projections
Tue Jun 12, 2007

Toshiba had previously said it expected worldwide sales of around 3 million units for the same period, but today the company declined to provide a new estimate just yet, with Yoshihide Fujii, head of Toshiba's digital consumer business saying, "obviously we are going to have to lower our previous global estimate."

than this one:

The manufacturer said Tuesday that it now expects to sell 1 million HD DVD players and recorders in North America by the end of its fiscal year (ending March 2008), down 44 percent from its previous estimate of 1.8 million unit sales.

http://www.highdefdigest.com/news/sh...rojections/693

so now down to (1) million

so here we are through july,aug,sept,oct, and now through almost mid NOV

and what do we have now:

HD DVD Camp Crows About Player Penetration
Author: THOMAS K. ARNOLD
tarnold@questex.com
Posted: November 7, 2007
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The HD DVD camp is glowing over reports that the temporary price cut of the entry-level Toshiba HD DVD player is pushing U.S. household penetration toward the 500,000-unit mark.

Industry sources say that in the three days after Wal-Mart lowered the price of the second-generation HD-A2 player to less than $100, the big discount chain sold 60,000 units. Other chains that matched the price, both in stores and online, brought the total sold to nearly 100,000 units. Add that to the estimated 320,000 dedicated HD DVD players already in homes, and total household penetration is at about 420,000 units — a number format backers expect will exceed 500,000 units by the end of this month.

The Toshiba player previously sold for the list price of $299, but then Wal-Mart and other retailers a few days before Halloween went down to below $200 and, on Nov. 2, $99.

On the Blu-ray side, the cheapest stand-alone players — from Sony, Samsung and Sharp — list for $499, with Amazon.com selling the Sony BDP-5300 for $439, the Samsung BD-P1400 for $405 and the Sharp Aquos BDHP20U for $414. All three are 1080p, while the Toshiba HD-A2 is 720p/1080i. The PlayStation 3, which also plays Blu-ray discs, lists as low as $399. It’s $389 at Wal-mart.

This week, the HD-A2 is back up to $199 on Wal-Mart’s Web site, with a mail-in offer for five free HD DVD movies. The Sony BDP-S300 is $449 and comes with seven free movies.

http://www.homemediamagazine.com/new...ticle_ID=11509

thats estimated...420,000 players total.....

so it started off at 3 million now down to 1 million can Toshiba even sell another 500,000+ players before march 2008....
drop them to $98.00 Toshiba what are you waiting for.....
what's a matter the your first target sales figure's were (3 million) once it reaches APR 2008 it would be 2 years HD DVD has been on the market and yet has not been able to sell even a million units in a single year....