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#1 |
Blu-ray Ninja
May 2010
Denmark
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I have not been able to find any films either being shot or that has been shot in the new Dolby Vision format?
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#2 | |
Blu-ray Samurai
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Is current technology up to filming it or dsplaying it? The light output is much higher, so something taking it in would probably have to be digital - anathema to old-school Hollywood. Vizio's 120" 4K television was vaporware (no surprises, they're notorious for that) but it was the only unit I've heard of that was using the Dolby technology for the set. It had people floored, it was so sharp and bright. That's all I've seen for home playback - perhaps everybody is waiting for a serious 4K market to develop, nothing else will do justice for it. In theaters, can projectors keep up? I hope it gets popular, I've heard amazing things. |
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#3 | ||
Retired Hollywood Insider
Apr 2007
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#4 | |
Senior Member
Oct 2007
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I have to say that Dolby is doing a good job of promoting their HDR system. While I would prefer more details on what they mean when they talk about more colors the Dolby Cinema website is well made.
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#6 | |
Blu-ray Ninja
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That theatre design looked more appropriate to a museum exhibit. I bet that site was designed out-of-house, by an agency that didn't really know what they were doing. While the overall Dolby website has gotten more interesting from a graphic design standpoint, it's far less practical - it's harder to find the information you're looking for, harder to find theatre or film listings and harder to find product brochures than it used to be. As far as more colors are concerned, they do say it's got to be 10 or 12 bit. But they don't say if they'll be following BT2020 or some new standard. I can say that I've seen the Dolby monitor and it's quite amazing. The colors in that monitor are breathtaking. And this encoding format, whatever it is, does require decoding (and license) in the playback device, but I don't think Dolby has anything "real" as yet. |
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#8 | ||
Retired Hollywood Insider
Apr 2007
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The producer can always have a colorist do an HDR pass on a good dynamic range element from a high end modern day digital camera or even film and produce something better than SDR mastering if the Director and colorist work collaboratively at it but, to get the full effect out of any HDR finish I think it would be optimal to have that finish in mind from the get-go and structure the production accordingly…which could incur additional cost. This is all new territory and the learning curve for everyone has just begun. |
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#9 | |
Retired Hollywood Insider
Apr 2007
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#10 | |||
Senior Member
Oct 2007
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#11 | |
Power Member
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Dolby intends to have Dolby Cinema function as a real ''premium" movie-going experience. But, yes, Dolby must first sell movie theater operators and movie studios on the idea for it to get anywhere.
Dolby Cinema will follow a formula somewhat similar to IMAX' approach. Dolby (and perhaps partnering movie studios) would pay for the expensive laser projection and audio hardware going into the theater. The movie theater operator would provide the building. Dolby and its partners would take a cut of the box office money to pay for sound/vision hardware. Some aspects of who would pay for what are unclear. Would the theater operator have to pay for the fancy signage and huge animated video wall in the auditorium's entrance? If that wall is a LED-based "jumbotron" display it could cost hundreds of thousands of dollars on its own, particularly if it is high resolution. At any rate, Dolby has to do something to keep its brand visible in movie theaters. A movie-goer must deliberately go out of his way to find theaters equipped with Dolby Atmos or Dolby 3D. Hollywood studios are doing next to nothing to promote those formats. When you look at a movie poster these days all you see is IMAX and RealD. Dolby Cinema would change that and get the Dolby brand visible once again on movie posters, trailers, etc. It's still going to be a challenge to get movie productions on board with Dolby Cinema. Not all that many movies are mixed in Dolby Atmos and of the ones that are released with Dolby Atmos not many of those have mixes which do much with the format. I've seen a few Atmos movies were the track didn't sound much different than a standard 5.1 or 7.1 track. Really "immersive" mixes like the Atmos mix of Gravity are more rare. I think it's going to be an even bigger challenge getting the Dolby Vision aspect of Dolby Cinema widely supported. I don't like them using "HDR" when describing it. I associate HDR with all those garish, surreal images I see coming from the still photography world. Imagery in Dolby Vision must still look natural. On top of that, it still has to look like a film-originated movie. The top complaint about 48fps HFR shows is that it looks like videotape from a soap opera or the 6 o'clock news. Lots of movies these days have very muted, dreary color schemes. Sometimes they look like a view through a urine filled fish tank. How will Dolby Vision fit in with that? Wider dynamic range may also mean a significantly bigger color bit depth, both in shooting and post production. That's going to raise production costs. Quote:
BTW, the one thing I really do not like in the Dolby Vision concept: the floating screen. It has no masking, much less no curtains. Something shot in HD aspect ratio (1.77:1) or flat (1.85:1) may fill the screen. But 'scope 2.39:1 movies will be letter-boxed, just like on the TV set at home. The screen even looks like the display from one of those late 1970's era projection screen TV sets. I would like the Dolby Cinema concept more if it had a proper masking and curtain setup for the screen, and if the room wasn't so barren and stark looking. IMHO, Warren Theaters has a better idea of just what the movie-going public wants in theater aesthetics. They're about to open a new $45 million multiplex in Broken Arrow, OK just outside of Tulsa. The two biggest "Grand Infinity" houses have ornate decor and premium balcony seating for adults age 21 and up. Those two houses will be the first in the United States to utilize 4K laser projectors full time to the movie-going public. The sound systems in all 18 screens are THX certified. The Grand Infinity houses will be equipped with Dolby Atmos, wired and amplified in its maximum 64-channel configuration. Last edited by Bobby Henderson; 12-06-2014 at 07:30 PM. |
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#12 | ||
Retired Hollywood Insider
Apr 2007
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For one thing, unless one is referring to the HDR conversion (remastering) of old motion pictures (a la Rob Marshall’s Chicago in Dolby Vision), a new motion picture really wouldn’t be an HDR conversion, per se, even if one exactly exposes scenes as you typically would for only a traditional digital cinema finish (standard dynamic range) and then in post production do an ‘HDR’ finish because the HDR finish would actually come first (be your primary grade or hero master) and then with the aid of the DV plugin you’d then do a quick trim pass for other (standard dynamic range) deliverables. It’s just that in order to get the ‘full’ effect out of any high/extended dynamic range solution that can leverage the broad dynamic range at the sensor level of high end digital cameras, or film, I think there will have to be additional adjustments (incurring cost) on set during the production process. Last edited by Penton-Man; 12-06-2014 at 07:57 PM. Reason: typo |
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#13 |
Retired Hollywood Insider
Apr 2007
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#14 |
Blu-ray Ninja
May 2010
Denmark
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Star Wars The Force Awakens could become the first film released in Dolby Vision HDR http://www.hollywoodreporter.com/beh...redirect=false
The Ari Alexa and the new Sony cameras also have the ability to capture the dynamic range of HDR. |
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#16 | |
Retired Hollywood Insider
Apr 2007
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![]() To add on to something which she said…”many insiders from Hollywood's technology community believe that consumers will see a noticeable difference with HDR, compared with the more widely touted "Ultra HD" 4K resolution and high frame rates” it’s not exclusively insiders from Hollywood, but people outside Hollywood also. In regards to that, tomorrow in Paris, new results from the 4Ever consortium regarding testing of HDR and HFR will be presented at 4:05 P.M. http://www.mesclado.com/wp-content/u...v6-English.pdf But, keep in mind, as has been said before - https://forum.blu-ray.com/showthread...te#post7325076 4K or increased spatial resolution alone has increased peoples’ awareness (and resultant R&D) of the other attributes (greater bit depth, HDR, HFR, WCG) of UHD included in BT 2020. Sure, one of your children may be brighter or faster than the others, but when queried to that regard as to who/what is *best* at the last SMPTE Tech Conference this past October, the keynote speaker (a Netflix Director) responded to the inquisitor with something like ‘we love all our children equally’ ![]() Last edited by Penton-Man; 12-08-2014 at 01:44 AM. Reason: October |
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#17 | |
Retired Hollywood Insider
Apr 2007
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#18 | |
Retired Hollywood Insider
Apr 2007
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#19 |
Active Member
Sep 2013
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And Chicago in Dolby Vision has gained almost zero traction since Dolby announced the format. Truth be told, Dolby is desperate for anything as they are no longer the relevant cinema company they once were. This Dolby Cinema is not going to work.
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#20 |
Retired Hollywood Insider
Apr 2007
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Well, I’d like to see it succeed, at least for the folks in Eindhoven, as I don’t think $18.00/ticket is unreasonable.
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