What would it take for HD-Blah to break even?

[Pilam69]

http://www.engadgethd.com/2007/11/30...to-just-break/

How many HD DVD players does Toshiba need to sell to just break even?

Posted Nov 30th 2007 4:44PM by Ben Drawbaugh

The red camp loves to tout the number of players sold, just last week they were very proud to let us know that they'd sold 750k players so far. This is great, but with the BDA not saying how many they've sold, it's a number without perspective. One number that does have perspective is the weekly VideoScan numbers which are about 2:1 for the year. While it's easy to say HD DVD needs to double the number of players -- assuming the same attach rate -- there is the very debatable PS3 factor. Well, in this week's Home Media Magazine, Tom Adams of Adams Media Research is quoted as saying there will be about 370K stand-alone Blu-ray players on the streets by the end of the year. So, assuming there are over 2 million PS3s, we'd estimate that about 50% of the owners buy Blu-ray movies. Of course the other possibility is that Blu-ray actually has a better attach rate than HD DVD. Either way, anyone would have a hard time arguing that HD DVD needs to do do anything less than double the number of players on the market if they want to even break even -- and that's a lot of players.

It's like a train wreck, you don't want to watch but............

[miokti]

Toshiba can try lowering their $98 player to $49 and see if people will buy them two at a time, one for watching, and one as a cup holder.

[MotionBlurr]

According to their estimates 1 million PS3 equal 500,000 blu-ray players. I can't wait to see the Nielson numbers in January 2008

[The Don]

Originally Posted by miokti

Toshiba can try lowering their $98 player to $49 and see if people will buy them two at a time, one for watching, and one as a cup holder.

I don't know...

I'd be awfully tempted to have 2 cup holders...

I mean...you push a button and a tray pops out...and it is probably the niftiest cupholder on the market...on some 2050 from the future shit...

[Muskratty]

Originally Posted by miokti

Toshiba can try lowering their $98 player to $49 and see if people will buy them two at a time, one for watching, and one as a cup holder.

The buy one get one free offer, and include a free toaster, and genuine artificial lackered wood handle for holding your pot to pee in..

[GoldenRedux]

A miracle.

1,997 posts...tick-tock.

[Storm]

Originally Posted by GoldenRedux

A miracle.

1,997 posts...tick-tock.

Agreed

[Bombthroat]

The only way Toshiba is going to gain any credibility is if it gives up on that dead format and gets with the program. They need to release a Blu-ray player. Heck, to save face, they could start by releasing a combo player and transition from there.

HD DUD fanboys would still spin it as a win for them.