Deadline is reporting there's a severe backlash brewing towards the exclusive 3D conversion of
Jason Bourne being shown in China:
Quote:
After only two days, audiences in the Middle Kingdom are speaking out about how they feel exploited (and some of them physically ill) over the fact the film was released primarily in the 3D format. Fans of the franchise are blasting the film’s distributors for trying to capitalize with higher ticket prices on a film that doesn’t lend itself to 3D because of director Paul Greengrass’ hand-held camera work... Two film critics even wrote about how the film made them dizzy.
According to local reports, of the 149 movie theaters in China’s capital of Beijing (which has a population of about 11 million), only eight are ready to present the 2D format. In Shanghai, only nine of 174 theaters have the 2D version, but those are said to be located in areas far outside the city.
“The 3D version is a rip-off. It’s been happening many times in China and must be stopped,” one of the protesters told the Global Times. Chinese moviegoers also have taken to social media to air their grievances.
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Obviously I'm normally all for 3D, but I can imagine that the frenetic, fast-moving cinematography of the film combined with the typically poor technical quality of these Chinese conversions is probably quite eye-straining indeed, and having no 2D option available in most locations is a big no-no. The studio says they're trying to book more 2D showings now.