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		Blu-ray Forum > Blu-ray > Blu-ray Technology and Future Technology
Did Paramount Help Blu-ray Win The Format War?

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01-03-2008, 12:37 AM	#1
PaulGo Power Member Top contributor Member since:Aug 2007 Location:North Potomac, MD	Did Paramount Help Blu-ray Win The Format War? It may sound crazy but I think Paramount being bought off by HD-DVD provided the needed momentum to help bring the format war to a quicker conclusion in favor of Blu-ray. It caused the Blu-ray camp to wake up from its complacency and become much more aggressive in marketing. It caused them to be much more aggressive in courting Warner. It pushed them into lowering prices faster (hardware and software) so sales increased. And finally it caused Warner to step back and take a look at what is happening in their marketing of HD media. It has made them realize that this so called stalemate does not benefit them and made them realize they need to choose Blu-ray to bring this war to an early termination.

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