What is Toshiba's Mindset- Give Up???

[STI Jaguar]

So they are losing money by selling players at $99 when it costs them $400 at least. And they are getting dumped on by virtually every studio. Micro$oft, their bed buddy has shown true colors, and were using them all along, canceling the Ultimate Xbox 360 and refusing to mention them during CES, and now has publicly stated going alone on digital downloads (see Michael Bay).

So why is Toshiba still holding out?

Is there still money to be made with 2 studio support and maybe only 20% of the North American disk shares by February? And they know that they won't be selling much of anything these days.

I am calling that they will quit themselves before the end of February because it is better if they focus their money and resources somewhere else instead of a loser cow?