Top 5 Reasons Why Blu-ray Won

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5. Superiority in Specs - While many formats that have superior specs have failed for the cheaper, lesser format, it certainly doesn't hurt consumer's perception of the format to know that it is the best around. Somebody looking for the best audio and picture quality went with blu-ray.

4. Advertising - The whole way through, but especially in the final 6 months of the war, blu-ray did a much better job advertising than hd dvd. They advertised to current PS3 owners that yes, their ps3 was in fact a blu-ray player. They advertsised on Sunday afternoon football games and it appears they hit their target audience perfectly as standalone sales took off in december. HD DVD showed very little of this.

3. Studio Support - If people are going to spend a couple hundred on a player they expect to watch all their favorite movies in HD right now. With only having 2 studios that don't support blu-ray it was a much easier to sell to consumers than the format that had 4 studios not supporting their discs.

2. Pricing - Yes, this might come as a shocker to some as this is considered an HD DVD advantage, but I assure you it was not. The higher price of blu-ray allowed CE manufacturers to actually make some money off hardware. This is somethings Toshibas incredlibly low-priced HD DVDs did not allow, so when CE manufacturers had to decide what to make, they chose blu-ray. It would have been a lot harder for Warner to go blu, if Sharp, Samsung, Onkyo, Denon, Venturer, Integra, and many cheap chinese manufacturers had gotten into the game. Toshibas ridiculous prices prevented all of this though. With hardly an CE support HD DVD has fallen on its face, as nobody is their to stick up for it besides Toshiba, and the low priced Toshibas are the reason for this. Retailers also made more money of blu-ray hardware sales too, as they had to sell the Toshiba products very near cost. This encourage certain retilers such as Target and BJs to only support the blu-ray format.

#1 PS3 - Not only did the PS3 put millions of blu-ray players out on the market, it also helped lower the costs. Blu laser diodes came down in price 90% because of the mass production of them for Sony's PS3. This allowed other CE manufactuers to jump on the band wagon, due to cheaper production costs. Mass blu-ray disc production had to occur as PS3 games were selling millions of copies a piece (5 have so far) with many more selling far more than any blu-ray movie has. This allowed for the price of a disc to come down which made it easier to attain better profits for both studios and manufuacuters. The PS3 also vaulted blu-ray movie software sales over HD DVD giving studios even more reason to stick or join blu-ray.