Apple to offer HD movie rentals - Blu-ray Forum

UltimateFighter · 01-15-2008, 04:51 PM

Have they become the enemy?

Quote:

Here's what you can do with Apple TV: rent movies directly on widescreen TV with Apple TV. Rent them in DVD quality, rent them in HD with 5.1"

"Dolby 5.1 surround. The quality is unbelievable. You can also view audio and video podcasts right on ATV, choose from 125k podcasts and see them right on your widescreen. Get photos from your computer... get them also right over the internet from Flickr and .mac."

"And, of course, YouTube -- we've expanded the selection. There's now over 50m videos from YT, This has worked out so great, our customers love this. Buy TV shows and music right from your TV. And if you're using a computer it'll sync BACK to your computer."

"I'd like to say all of us have tried. We have, MSFT, Amazon, TiVo, VuDu, Netflix, Blockbuster -- we've all tried to figure out how to get movies over the net onto the TV. We've ALL missed. No one's succeeded yet. We tried with Apple TV -- it was designed to be an accessory for iTunes and your computer. But that's not what people wanted."

"We learned what people wanted was about movies. Movies. Movies. We weren't delivering that -- we're back with Apple TV Take 2 -- It still syncs to your computer, but no computer is required

reiella · 01-15-2008, 04:53 PM

Apple has been in the business of selling movies on iTunes for a while.

The jump to 720p to regain parity versus Live was a foregone conclussion in my mind.

5.1 audio? Would be nice, if they actually included that on their freakign dvd quality releases for the titles that had it :x.

spam.curitiba · 01-15-2008, 04:54 PM

Quote:

Originally Posted by UltimateFighter

Have they become the enemy?

No....the guys were saying it downloads at 1% per second....no way in hell is this HD as good of quality as blu...

cartier · 01-15-2008, 04:55 PM

Also note the keyword RENTALS not download to own.

EDIT: Also they are most likely 720p and use 5.1DD only. At the $4.99 price point per rental it is not cheap.

ezcobar411 · 01-15-2008, 04:57 PM

Quote:

Originally Posted by cartier

Also note the keyword RENTALS not download to own.

I was just about to say that

reiella · 01-15-2008, 04:57 PM

And of course, Apple continues to insist on reinventing the wheel to assure that their sale medium to tied at the hip to their hardware. Oh well.

camper · 01-15-2008, 05:01 PM

Quote:

Originally Posted by reiella

And of course, Apple continues to insist on reinventing the wheel to assure that their sale medium to tied at the hip to their hardware. Oh well.

Apple does it: People love it, all hail Steve Jobs.
Microsoft does it: Bill Gates is the devil.

I love irony

~Camper

ezcobar411 · 01-15-2008, 05:03 PM

Quote:

Originally Posted by camper

Apple does it: People love it, all hail Steve Jobs.
Microsoft does it: Bill Gates is the devil.

I love irony

~Camper

Yea, I won't use either service though. I prefer just to buy movies that I want to see. I might subscribe to netflix soon so I can check out a movie and if I like it just buy it on blu

Stinkin Mushroom · 01-15-2008, 05:03 PM

i don't see renting as an enemy of people buying BD's..

kaliraver · 01-15-2008, 05:06 PM

This will not be a big deal with only 720P downloads and DD 5.1. People can get this stuff right now on their Xbot 360's and it ain't affecting Blu-Ray. It is too soon for downloading HD movies over the internet.

AllanUSC · 01-15-2008, 06:30 PM

engadgetHD (and others) is reporting that Apple will be updating the Apple TV device to offer HD downloads. Once you've downloaded the movie you'll have 30 days to start watching it and once you press "play" you can keep the movie for 24 hours.

I think this MIGHT work for rentals but not for those that want to OWN their movies. What do you think?

Quote:

http://www.engadgethd.com/2008/01/15...e-living-room/

After waiting for what seems like ages, Apple has finally admitted that the Apple TV wasn't exactly a hit. Better yet, it's hitting back with the Apple TV, take 2 (same box, new firmware), which enables users to rent movies directly on their HDTVs in high-definition with full 5.1-channel Dolby surround sound. Announced today at Macworld, owners will be able to rent HD movies for $3.99 and $4.99, and there are reportedly 100 HD titles to choose from starting today. So, what's the admission price? $229 and shipping in two weeks, but best of all, existing Apple TV owners will be entitled to all the fancy extras as well courtesy of a free update that'll also ship (gratis, mind you) in a fortnight.

spam.curitiba · 01-15-2008, 06:30 PM

the search tool is a nifty thing.

ground chuck · 01-15-2008, 06:34 PM

i bet their server crashes a lot...

Mote · 01-15-2008, 06:36 PM

Quote:

Originally Posted by ground chuck

i bet their server crashes a lot...

I bet you it doesn't.

bda4life · 01-15-2008, 06:41 PM

Nice annoucement from Apple, but I seriously doubt that the movies will be 1080P and inlcude a lossless audio track. The announcement does not state what sort of video quality is associated with the HD titles, but it does state DD 5.1.

I for one will stick with Blu-Ray for the 1080P and unmatched audio quality.

reiella · 01-15-2008, 06:45 PM

Quote:

Originally Posted by Mote

I bet you it doesn't.

Christmas and the day after are usually such fun days for iTunes.

I remember setting up an iPod and iTunes account on Christmas a few years back [the old 2Gs admittantly].

That was a fun exercise in cursing at apple.

LynxFX · 01-15-2008, 07:39 PM

Quote:

Originally Posted by Mote

I bet you it doesn't.

You are probably right, there won't be enough people using it.

Sylin · 01-15-2008, 10:07 PM

Quote:

Originally Posted by AllanUSC

engadgetHD (and others) is reporting that Apple will be updating the Apple TV device to offer HD downloads. Once you've downloaded the movie you'll have 30 days to start watching it and once you press "play" you can keep the movie for 24 hours.

Thanks for the post, but Engaget's news isn't new. This was announced when the AppleTV was released as a "coming soon" feature, right down to the whole "you have 24 hours to watch it" limitation.

It might be 720p, but it'll be 720p of compressed video littered with artifacting and a standard 5.1 compressed audio track, the same as with HD On Demand.

And considering the price of movies will be $7.99 or more, I'd rather buy the Blu-ray for $15 and get something that is not only 1080p with lossless audio, but that I can keep and re-watch for free.

richard lichtenfelt · 01-15-2008, 10:09 PM

Less of a threat to the sales of blu-rays than rental stores and Netflix are to the sales of regular dvds.

Shin-Ra · 01-15-2008, 11:24 PM

Jim Gianopulos mentions Blu-ray as the format of choice as disk-based movies continue alongside download rentals during the Macworld 2008 Keynote. The (positive) reaction is actually pretty funny.

http://www.apple.com/quicktime/qtv/keynote/

52:10 in.

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01-15-2008, 04:53 PM	#2
reiella Blu-ray Guru Member since:Dec 2006 Home Theater Gallery:1 Blu-ray collection:237 DVD collection:1	Apple has been in the business of selling movies on iTunes for a while. The jump to 720p to regain parity versus Live was a foregone conclussion in my mind. 5.1 audio? Would be nice, if they actually included that on their freakign dvd quality releases for the titles that had it :x.

01-15-2008, 04:55 PM	#4
cartier Expert Member Member since:Jun 2007 Location:Pacific NW	Also note the keyword RENTALS not download to own. EDIT: Also they are most likely 720p and use 5.1DD only. At the $4.99 price point per rental it is not cheap.

01-15-2008, 04:57 PM	#6
reiella Blu-ray Guru Member since:Dec 2006 Home Theater Gallery:1 Blu-ray collection:237 DVD collection:1	And of course, Apple continues to insist on reinventing the wheel to assure that their sale medium to tied at the hip to their hardware. Oh well.

01-15-2008, 05:03 PM	#9
Stinkin Mushroom Active Member Member since:Nov 2007 Location:Belgium Blu-ray collection:3	i don't see renting as an enemy of people buying BD's..

01-15-2008, 05:06 PM	#10
kaliraver Blu-ray Samurai Member since:May 2007 Location:San Francisco Bay Blu-Ray SteelBooks™: (150+) Blu-ray collection:373 Blu-ray reviews:1 Trading Score:285	This will not be a big deal with only 720P downloads and DD 5.1. People can get this stuff right now on their Xbot 360's and it ain't affecting Blu-Ray. It is too soon for downloading HD movies over the internet.

01-15-2008, 06:30 PM	#12
spam.curitiba Expert Member Member since:Jul 2007 Blu-ray collection:172 Blu-ray reviews:2	the search tool is a nifty thing.

01-15-2008, 06:34 PM	#13
ground chuck Power Member Member since:May 2007 Location:Charm City Blu-ray collection:75 Blu-ray reviews:48 Trading Score:18	i bet their server crashes a lot...

01-15-2008, 06:41 PM	#15
bda4life Active Member Member since:May 2007	Nice annoucement from Apple, but I seriously doubt that the movies will be 1080P and inlcude a lossless audio track. The announcement does not state what sort of video quality is associated with the HD titles, but it does state DD 5.1. I for one will stick with Blu-Ray for the 1080P and unmatched audio quality.

01-15-2008, 10:09 PM	#19
richard lichtenfelt Power Member Member since:Jul 2007 Location:I'm not drunk, I'm just tired cause I been up all night drinking. Blu-ray reviews:3	Less of a threat to the sales of blu-rays than rental stores and Netflix are to the sales of regular dvds.

01-15-2008, 11:24 PM	#20
Shin-Ra Super Moderator Top contributor Member since:Feb 2007 Blu-ray collection:5 Trading Score:1	Jim Gianopulos mentions Blu-ray as the format of choice as disk-based movies continue alongside download rentals during the Macworld 2008 Keynote. The (positive) reaction is actually pretty funny. http://www.apple.com/quicktime/qtv/keynote/ 52:10 in.

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