Spent more on the DVD then 4K BD of same film?

[Hintermann]

In 2000, I paid £24.99 for DVD release of The Fifth Element, the most expensive marked price single disc DVD that I have ever purchased. Last month, I bought the 4K BD (which also included the regular BD disc in the case) for £21.99.

Do any of you recall spending more for the DVD years ago and less for its 4K equivalent? Marked prices from High Street or on-line sources only - not third party transactions.