What is it with Netflix and low bitrates?

[SANAFABICH]

I was just watching "Run" on Netflix, and was annoyed by the low picture quality. So I thought I'd check the A/V info and lo and behold, the movie was streaming at a whooping 1.1 Mbps. How is this acceptable? And I don't want to hear about the new codec they are using or adaptable bitrate and whatnot. The quality of the image is noticeably poor and that's all that matters.
I'm not expecting blu-ray quality but we have services like PrimeVideo that streams at a much higher quality.
Sorry for the rant, guys.