Blu-ray Title Beats DVD Tiltle on Amazon

[PaulGo]

Is this a first A Blu-ray title actually outselling a DVD title?

Blu-ray title sees 80,072% sales spike at Amazon

by Marcus Lai

Sales for Blu-ray disc format title No Country For Old Men spiked 80,072 percent upon availability on Fri. at retailer Amazon.com.

The Blu-ray disc format version of No Country For Old Men ranked at No. 84 on Fri. evening to double the demand for the standard DVD version of the title (ranked No. 187).

Other Blu-ray disc titles that held gains on Fri. included The Brave One, up 113 percent, The Invasion, up 90 percent, and Monty Python's Life of Brian, up 82 percent.

The spur in Blu-ray disc sales follows an announcement from Warner Bros. this month that it will defect from the HD DVD camp and produce high-definition content exclusively on Sony Corp.'s Blu-ray disc format.

Retailers this week, including Best Buy, Circuit City and Amazon.com are offering incentives to purchase high-definition content.

Amazon this week is offering Blu-ray disc titles as low as $14.99 and up to 53 percent off select Blu-ray disc titles.

In addition, it slashed prices for select HD DVD titles up to 53 percent off.

NPD Group this week said that Blu-ray stand-alone unit sales recorded 92.53 percent market share versus 7.47 percent market share for HD DVD in the week ending Jan. 12.

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