Amazon Prime Video to introduce shoppable ads on paused video

[ctujackbauer]

This is more of a heads up to watch which buttons you press when you un-pause a video on Amazon Prime.

Also, for the deal hounds, looks like there will something called trivia ads on live Amazon Prime content like sports. The trivia ads can win you some Amazon shopping credits.

Arstechnica - Prime Video subs will soon see ads for Amazon products when they hit pause

Text below is snipped from the article about the ad types:

Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them. Amazon said that advertisers could buy these new displays to be shown "across the vast majority of content on Prime Video, wherever it’s streamed." All the new ad formats allow a viewer to place advertised products in their Amazon cart.

With carousel ads, subscribers will be pushed to shop "a sliding lineup of" products during ad breaks during shows and movies, Amazon said, adding: "The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped."

The pause ads will be visible during Prime Video TV shows, movies, and live sports. These types of ads have been around since Hulu introduced them in 2019. Since they can show up whenever someone hits the pause button, these displays mean that Prime Video users will see ads beyond their scheduled breaks.

In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon. Advertisers can also use pause ads to acquire voluntary viewers' email addresses (so viewers can "get more information," per Amazon).

Amazon trivia-themed ads will also appear during shows, movies, and live sports. The ad will try to sell stuff by offering "rewards like Amazon shopping credits."