Spotting real and fake memes

[Prohibida]

A lot of memes originate through movies, but how do we know when they are unintentional or not? I think studios (and politics, but lets not go down that hole) know by that memes get attention and is a great marketing tool. But I do wonder how much they abuse it nowadays. Cause it has now gone to a point where some memes feel planned all along. Making the whole thing feel disingenuous now.