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Sony sponsoring F1 coverage in the UK.

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03-09-2008, 07:28 PM	#1
Zazou Active Member Member since:Sep 2007 Location:United Kingdom	Sony sponsoring F1 coverage in the UK. Just been watching a preview show for the start of the Formula 1 World Championship which starts next week in Melbourne. The TV coverage for 2008 is being sponsored by Sony. After each regular commerical break there is a Sony ad (typically bizarre as per most Sony ads) with the tagline "Testing High Definition To the Limit". No specific Blu-ray reference as yet but hopefully that will happen when the season starts proper. UK audience figures hit 10.6million during the season last year, so hopefully Sony will make the best use of this opportunity to help get the Blu-ray message across. Lee

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