Best Buy to give gift cards, offer trade-ins to HD-DVD buyers

[Crème Blu-ray]

Reported by Business Week.

Electronics retailer Best Buy Co. said Wednesday it will give gift cards to customers that bought HD-DVD players or HD-DVD attachments from its U.S. stores as the format goes away in favor of the Blu-ray standard.

The products had to be purchased at one of the company's stores prior to Feb. 23. Best Buy said it will give a $50 gift card for each item, which will likely lead to the distribution of more than $10 million in U.S. gift cards.

. . .

Best Buy also said customers that want to get rid of their HD-DVD players can do so by visiting their online trade-in center starting March 21.

The article doesn't say whether the trade-in offer will be dollar-for-dollar like Circuit City's, but I'd hope it will be.