PS3 Problem: EJECT

[BLU_Heaven]

My ps3 will not eject the disc~!

after multiple attempts:
-ps button shutdown
-power switch shutdown
-eject button on console
-eject shortcut using the ps3 controller
-eject using the ps3 BD remote button

so i have used all these methods in attempt to eject the disc.

does anyone have any ideas or advice on how to go about on solving this problem?
(before i call sony)

the upside to this is that i made my purchase at Costco. so i know i can easliy return this, but my concern is that i have purchase content off the ps store and Costco only has the 40gb model. I currently have the 60gb model (i do want backward capability)

another thing i have taken in to conserderation is that sony blog announced the release date of the ps3 MGS edition in another month or so... is it worth waiting to exchange it for that model?

{don't know if i can go that long with out BD or PS3 games )

ONE MORE THING:
I MADE THE PURCHASE IN 2006