Why is UltimateDisney.com Anti-Blu-ray?

[Ernest Rister]

In earlier reviews on their website, the good folks at UltimateDisney.com referred to Disney's Blu-Ray trailers as "Blu-Ray propaganda". Propaganda? They were promoting a format.

And now comes this, from the site's main page:

"In a move displaying the studio's desperation for indifferent audiences to warm to Blu-ray, Disney has changed plans for the concurrent high-def debut of October 8th Platinum Edition Sleeping Beauty."

Disney is displaying desperation -- suggesting they are in a panic -- over the adoption of Blu-Ray? Audiences are indifferent to Blu-Ray? Is reality a stranger to "Ultimate Disney"?

They continue:

"The Blu-ray edition will now carry 3 discs, two the previously announced Blu-ray presentation and a third disc a bonus standard DVD (presumably Disc 1 of the 2-disc set). Despite the addition, the Blu-ray's list price of $34.95 hasn't changed, prompting a modest sales rank rise at Amazon.com."

So Disney continues to be Blu-Ray's biggest studio advocate and includes the standard def DVD of the film as a carrot. Yet the tone is so negative.

What is it with this site? Is the editor a bitter early HD-DVD adopter? The only propaganda I see is the biased negative tone against Blu-Ray and Disney's support of it.

UPDATE

The following are recent snippets from UD.com reviews and news stories:

"In a move displaying the studio's desperation for indifferent audiences to warm to Blu-ray, Disney has changed plans for the concurrent high-def debut of October 8th Platinum Edition Sleeping Beauty."
--News Story

"The final booklet contains semi-random ads and coupons, Blu-ray propaganda, information on dalmatians from the American Kennel Club, and a number of Disney DVD ads..."
-- review of 101 Dalmatians: PE DVD

"[Inside the case] we do, however, get a Disney Movie Rewards code sheet and a booklet for Blu-ray, which Disney loves to advertise even when they don't have enough faith in it to put out a version alongside this DVD reissue..."
-- review of Mary Poppins DVD

"The first of two Easter eggs is bound to elicit groans from those sick of hearing about Blu-ray Disc. It's an 80-second pitch for the film's concurrent Blu-ray release..."
-- review of Enchanted DVD