Sony Most Powerful/Trusted Brand. - Blu-ray Forum

ps3andlovinit · 04-28-2007, 04:12 PM

http://biz.gamedaily.com/industry/news/?id=15970

Good news for PS3 and Blu-ray.

Looks like consumers know the real score.

The AlixPartners Brand Power IndexSM draws a clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power, which the index measures via a sophisticated consumer trust-versus-distrust formula. Of the publicly held CG companies that clearly exceeded consumer expectations..

Sony (NYSE-SNE)
Johnson & Johnson (NYSE-JNJ)
Kraft (NYSE-KFT)
Procter & Gamble (NYSE-PG)
Campbell’s (NYSE-CPB)
Toyota (NYSE-TM)
Tylenol
Dell (NasdaqGS-DELL)
General Mills (NYSE-GIS)
Hewlett-Packard (NYSE-HPQ)

"In addition, the research finds that consumers largely do not listen to manufacturers’ claims about their brands. “Only 6 percent of consumers say they utilize manufacturers to get information about products,” noted Crawford. “The research clearly highlights the credibility gap many CG companies have"

RUR · 04-28-2007, 04:17 PM

That's odd, I'm not seeing Microsoft on that list....

THE STUD · 04-28-2007, 06:23 PM

sweet, go sony

nobody · 04-28-2007, 06:23 PM

...lol...i love sony, i'll defend it to the death.

Jim L · 04-28-2007, 06:24 PM

Quote:

Originally Posted by KenB

That's odd, I'm not seeing Microsoft on that list....

or Toshiba . . .

msupe · 04-28-2007, 06:33 PM

I agree i go to technical school and you could imagine the crap microsoft tries to shove down your throat

GasCat · 04-28-2007, 07:54 PM

One main reason Blu is not taking over as fast is due to Sony's association to the format. People have been burned by this company and do not trust them, myself included.

If I had two products which worked the same I would go with the non-Sony brand without hesitation. It's a "Fu Yuan"? Well it can't be any worse than the freaking Sony.

LxTxNx · 04-28-2007, 08:15 PM

Where's Apple?

LeoneFan · 04-28-2007, 11:27 PM

Quote:

Originally Posted by GasCat

One main reason Blu is not taking over as fast is due to Sony's association to the format. People have been burned by this company and do not trust them, myself included.

If I had two products which worked the same I would go with the non-Sony brand without hesitation. It's a "Fu Yuan"? Well it can't be any worse than the freaking Sony.

Right!

Stop generalizing what other people think from your own experience. Also, you would take a no name chinese brand over a Sony? Well, that's crossing the ignorance line and jumping head first into stupid territory.

MatrixS2000 · 04-29-2007, 12:27 AM

Quote:

Originally Posted by GasCat

It's a "Fu Yuan"? Well it can't be any worse than the freaking Sony.

LOL.....right - and do you think you have any kind of credibility after that????

ps3andlovinit · 04-29-2007, 12:49 AM

Quote:

Originally Posted by GasCat

One main reason Blu is not taking over as fast is due to Sony's association to the format. People have been burned by this company and do not trust them, myself included.

I guess you missed the market research of this article that says the opposite..it's because Sony *is* assoiciated with a product that people trust it...because they exceed consumers expectations on what they deliver.

Quote:

Originally Posted by GasCat

It's a "Fu Yuan"? Well it can't be any worse than the freaking Sony.

Well that speaks for itself about your ability to be objective.

chan1490 · 04-29-2007, 01:11 AM

Surprised no General Electric.

What'sHD · 04-29-2007, 01:18 AM

I think a % of early adopters/geeks have been burned or imagine that they have been, by Sony.

But then, early adopters always get a little burned. It's a sampling bias issue which causes the hatred of Sony cos they, more than any CE company I know, are more likely to push the envelope and try out/push new tech/formats. So, they end up "burning" more early adopters. CE companies that happily follow and never lead will never burn early adopters. Imo

Thats prob what the dude above means when he says Sony brand-name is holding back BD, but he should know it comes across as him saying that J6P thinks that of Sony. That is not true.. and the proof is not anecdotal, badly sampled or bias-inspired, its a full-on survey.

dadkins · 04-29-2007, 02:58 AM

Uhm, Hello!
The first BD enabled laptop? See sig!
Yeah, it's a Sony! Go figure, huh?

Plays BDs great! Full HD 1080(I'm sure you have seen the logo).
Burned? No. LOL!

Burner!

I kinda like being able to take Blu-ray and 1080p with me when I go somewhere.

Brent · 04-29-2007, 04:13 AM

I have had nothing but good experience with Sony over the years. Good looking products that are also almost always top quality. Their customer service has been repeatedly easy to work with and extremely good about fixing the limited number of real problems on their dime.

GasCat · 04-29-2007, 07:43 AM

Quote:

Originally Posted by MatrixS2000

LOL.....right - and do you think you have any kind of credibility after that????

I am a consumer who uses a PS3 to play movies. This means I must pledge allegiance to Sony?

My hatred for Sony is very real however there was a taste of sarcasm in my previous post. You and others missed it. I dealt first hand with Sony support and they were terrible when it came to customer service. This is my opinion based on personal experience.

These type of company rankings are subjective FUD. There are many people who do not like Sony. Dio you think they hate Sony because they love the XBOX, M$ or HD-DVD? It is far more likely Sony burned them as customers. Maybe even with their laptop batteries. (This is more sarcasm.)

Sadly, it is very likely you or someone you know will have a horrible experience with Sony. Sony will have another two customers who will say you have no credibility. Other people will feel the need to say they are a great company, et al... That's why Sony does not really care about their customers. It's a facade.

GasCat · 04-29-2007, 08:04 AM

Quote:

Originally Posted by ps3andlovinit

I guess you missed the market research of this article that says the opposite..it's because Sony *is* assoiciated with a product that people trust it...because they exceed consumers expectations on what they deliver.

Well that speaks for itself about your ability to be objective.

My post was entirely subjective. The study was not objective it was subjective.

Objective would be if the study viewed Sonys customer issues. They count the successfully resolved issues compared to the unsuccessful issues. Compare the ratio to other companies using the exact same methodology.

Subjective - taking place within the mind and modified by individual bias; "a subjective judgment."
http://www.google.com/search?hl=en&r...ition&ct=title

Objective - undistorted by emotion or personal bias; based on observable phenomena; "an objective appraisal"; "objective evidence"
http://www.google.com/search?hl=en&r...ne%3AObjective

"Based upon a survey of 5,000 consumers in Fall 2006...." <==Subjective.

"Based upon a random sampling of open issues...." <==Objective

What'sHD · 04-29-2007, 08:33 AM

@gascat, this is weird. You say that you hate sony due to bad experience(s). Sure, entirely plausible. And you say that there are people who hate sony.. sure, thats plausible too.

But, saying that the survey results are as subjective as your claims is completely wrong, Imo

A survey of 5000 people is far more reliable than anecdotal "evidence". Whats wrong with a survey in the fall? A survey's gotta be done Sometime right? Intersting thing is that this would be aroudn the time of the laptop battery issues and still, Sony did quite well.

Inherently, a survey of 5000 people is far more objective than incidents you have heard about or gone though yourself. Any company will have soured customers.. (theres a reason corps aim for XY% satisfaction, not 100%).

thunderhawk · 04-29-2007, 08:33 AM

Guys, stop the ranting... Yes?
And stop attacking brands and people explicitly...

Attack the message, not the messenger. Thanks.

And let people have their opinions.

Happy posting!

What'sHD · 04-29-2007, 08:41 AM

I think the survey puts seme of teh BS to rest which one reads on AVS about how the Sony name is keeping people hd-dvd aligned. Good news for PS3 sales

I do think however that, as I mentioned earlier, Sony has soured more early adopter than other corps since they typically have more products that an early-adopter would buy thanks to what I would call innovation and risk-taking and some (who are negatively predisposed) call format-pushing or greed.

We shoudl be glad there is a CE company like sony pushing the edge. Any new tech means that some early adopters will get soured but I, for one, prefer that sort of company to one which is always a follower. Sony gets knocks from geeks cos they have more cutting-edge products that geeks buy and some dont pan out. Again, I say it is sampling bias which makes it seem that sony is overly hated by geeks (but not by J6P, as we see thanks to teh survey).

Someone's gotta lead. If every company followed, that would be a sad world to be an AV fan in. It would be a world full of MS type corps *shudder*

04-28-2007, 04:12 PM	#1
ps3andlovinit Blu-ray Guru Member since:Feb 2007	Sony Most Powerful/Trusted Brand. http://biz.gamedaily.com/industry/news/?id=15970 Good news for PS3 and Blu-ray. Looks like consumers know the real score. The AlixPartners Brand Power IndexSM draws a clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power, which the index measures via a sophisticated consumer trust-versus-distrust formula. Of the publicly held CG companies that clearly exceeded consumer expectations.. Sony (NYSE-SNE) Johnson & Johnson (NYSE-JNJ) Kraft (NYSE-KFT) Procter & Gamble (NYSE-PG) Campbell’s (NYSE-CPB) Toyota (NYSE-TM) Tylenol Dell (NasdaqGS-DELL) General Mills (NYSE-GIS) Hewlett-Packard (NYSE-HPQ) "In addition, the research finds that consumers largely do not listen to manufacturers’ claims about their brands. “Only 6 percent of consumers say they utilize manufacturers to get information about products,” noted Crawford. “The research clearly highlights the credibility gap many CG companies have"

04-29-2007, 08:33 AM	#18
What'sHD Senior Member Member since:Feb 2007	@gascat, this is weird. You say that you hate sony due to bad experience(s). Sure, entirely plausible. And you say that there are people who hate sony.. sure, thats plausible too. But, saying that the survey results are as subjective as your claims is completely wrong, Imo A survey of 5000 people is far more reliable than anecdotal "evidence". Whats wrong with a survey in the fall? A survey's gotta be done Sometime right? Intersting thing is that this would be aroudn the time of the laptop battery issues and still, Sony did quite well. Inherently, a survey of 5000 people is far more objective than incidents you have heard about or gone though yourself. Any company will have soured customers.. (theres a reason corps aim for XY% satisfaction, not 100%). Last edited by What'sHD; 04-29-2007 at 08:44 AM.

Similar Threads
thread	Forum	Thread Starter	Replies	Last Post
Only let trusted members/certain amount of posts to review a movie	Feedback Forum	detective392	5	12-26-2009 02:47 PM
Good old trusted PS3 for back up Blu-player	Blu-ray Players and Recorders	ozzman	1	04-05-2009 03:58 PM
trusted sites	Receivers	J0NESI	6	01-20-2009 02:21 AM
Most Powerful	Movies	HRC	62	03-07-2008 10:19 PM

04-28-2007, 04:17 PM	#2
RUR Blu-ray Guru Member since:Feb 2007 Location:Abiit, excessit, evasit, erupit Blu-ray collection:143 Trading Score:1	That's odd, I'm not seeing Microsoft on that list....

04-28-2007, 06:23 PM	#3
THE STUD Active Member Member since:Mar 2007 Blu-ray reviews:1	sweet, go sony

04-28-2007, 06:23 PM	#4
nobody Active Member Member since:Jan 2007	...lol...i love sony, i'll defend it to the death.

04-28-2007, 06:33 PM	#6
msupe Member Member since:Apr 2007	I agree i go to technical school and you could imagine the crap microsoft tries to shove down your throat

04-28-2007, 07:54 PM	#7
GasCat Special Member Member since:Jan 2007 Blu-ray reviews:1	One main reason Blu is not taking over as fast is due to Sony's association to the format. People have been burned by this company and do not trust them, myself included. If I had two products which worked the same I would go with the non-Sony brand without hesitation. It's a "Fu Yuan"? Well it can't be any worse than the freaking Sony.

04-28-2007, 08:15 PM	#8
LxTxNx Member Member since:Mar 2007 Blu-ray reviews:4	Where's Apple?

04-29-2007, 01:11 AM	#12
chan1490 Active Member Member since:Jan 2007 Location:Canada Blu-ray reviews:5	Surprised no General Electric.

04-29-2007, 01:18 AM	#13
What'sHD Senior Member Member since:Feb 2007	I think a % of early adopters/geeks have been burned or imagine that they have been, by Sony. But then, early adopters always get a little burned. It's a sampling bias issue which causes the hatred of Sony cos they, more than any CE company I know, are more likely to push the envelope and try out/push new tech/formats. So, they end up "burning" more early adopters. CE companies that happily follow and never lead will never burn early adopters. Imo Thats prob what the dude above means when he says Sony brand-name is holding back BD, but he should know it comes across as him saying that *J6P* thinks that of Sony. That is not true.. and the proof is not anecdotal, badly sampled or bias-inspired, its a full-on survey.

04-29-2007, 02:58 AM	#14
dadkins Blu-ray Samurai Member since:Jan 2007 Location:Hercules, CA Blu-ray collection:35 Blu-ray reviews:2	Uhm, Hello! The first BD enabled laptop? See sig! Yeah, it's a Sony! Go figure, huh? Plays BDs great! Full HD 1080(I'm sure you have seen the logo). Burned? No. LOL! Burner! I kinda like being able to take Blu-ray and 1080p with me when I go somewhere.

04-29-2007, 04:13 AM	#15
Brent Member Member since:Mar 2007	I have had nothing but good experience with Sony over the years. Good looking products that are also almost always top quality. Their customer service has been repeatedly easy to work with and extremely good about fixing the limited number of real problems on their dime.

04-29-2007, 08:33 AM	#19
thunderhawk Moderator Member since:Jul 2004 Location:Belgium	Guys, stop the ranting... Yes? And stop attacking brands and people explicitly... Attack the message, not the messenger. Thanks. And let people have their opinions. Happy posting!

04-29-2007, 08:41 AM	#20
What'sHD Senior Member Member since:Feb 2007	I think the survey puts seme of teh BS to rest which one reads on AVS about how the Sony name is keeping people hd-dvd aligned. Good news for PS3 sales I do think however that, as I mentioned earlier, Sony has soured more early adopter than other corps since they typically have more products that an early-adopter would buy thanks to what I would call innovation and risk-taking and some (who are negatively predisposed) call format-pushing or greed. We shoudl be glad there is a CE company like sony pushing the edge. Any new tech means that some early adopters will get soured but I, for one, prefer that sort of company to one which is always a follower. Sony gets knocks from geeks cos they have more cutting-edge products that geeks buy and some dont pan out. Again, I say it is sampling bias which makes it seem that sony is overly hated by geeks (but not by J6P, as we see thanks to teh survey). Someone's gotta lead. If every company followed, that would be a sad world to be an AV fan in. It would be a world full of MS type corps shudder

Best Blu-ray Movie Deals