Warner says releasing in both HDTV formats helps push mainstream adoption

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I understand the real reason why Warner is releasing in both formats. Its about money. Warner has sold over 100,000 Departed discs.

I disagree with the following quote from Warner

““High Definition media represents an incredible opportunity for the industry, and we, as content providers, can help push mainstream adoption by producing in both formats and giving the consumer a simple choice,” said Sanders. “At a time when the home video business is flat and high definition media presents our best hope for near term growth, it is unfortunate that we as an industry continue to perpetuate consumer confusion.”

http://www.tvpredictions.com/departed052407.htm


If Universal Studios, Disney, 20th Century Fox, and Sony went format neutral then the format war would drag on for years like VHS and BETA did. Short term Warner is making more money releasing in both formats but long term it would be better if Warner only released titles in the higher quality BLU-RAY format. If there was only one HDTV disc format then there would be multimillions of consumers purchasing players and discs and Warner would sale more discs compared to having two separate HDTV formats.