GS: So is the PSP's increasing market share one of the reasons behind last month's flurry of PSP software announcements?
JK: Well, it's certainly related to this announcement. Corporately from a financial standpoint, the PSP has been a high-growth, high-margin product for us. It has, as I mentioned, allowed the PS2 price to drop, and we've had some flexibility.
The many announcements we made on the software side for PSP were inclusive of that tremendous sales growth that we've seen on PSP. But they were also representative of the fact that we went out and talked to publishers about what sells best on PSP and how to craft their business model accordingly. Many of them had taken a bit of a scattershot approach and done a lot of ports and titles that just weren't going to sell very well on PSP. And we had looked at the success we've been having on first-party and said, "Let's make sure we share a little bit here." That's where the publishers were able to launch what you've seen so far, although there's a lot more to come on PSP.
Over half of the PSP's 2009 titles haven't even been announced yet.
GS: Oh, yeah? Can we expect some major announcements on that relatively soon?
JK: There's a lot of announcements coming up to E3 and particularly at E3. There's probably 50-60 percent of the lineup for the year that has not been announced and there's some big titles coming. So there's a lot of excitement on PSP.