Why do you import?

[Grubert]

(note: multiple-choice poll)

For me, importing is a natural thing from the years of DVD. I live in Europe, so choice and prices were often better when buying overseas.

But historically, people from North America have been reluctant to importing anything. Going from the posts here, it seems this might be changing. Of course, importing from, say, Canada is less daunting than going to an Italian site and using machine translation to navigate through the registering and ordering pages.