Why FUD works...

[What'sHD]

http://www.washingtonpost.com/wp-dyn...=moreheadlines

"The research highlights the disturbing reality that once an idea has been implanted in people's minds, it can be difficult to dislodge. Denials inherently require repeating the bad information, which may be one reason they can paradoxically reinforce it.

Indeed, repetition seems to be a key culprit. Things that are repeated often become more accessible in memory, and one of the brain's subconscious rules of thumb is that easily recalled things are true.

Many easily remembered things, in fact, such as one's birthday or a pet's name, are indeed true. But someone trying to manipulate public opinion can take advantage of this aspect of brain functioning. In politics and elsewhere, this means that whoever makes the first assertion about something has a large advantage over everyone who denies it later. (sound familiar?)

...hearing the same thing over and over again from one source can have the same effect as hearing that thing from many different people -- the brain gets tricked into thinking it has heard a piece of information from multiple, independent sources, even when it has not." (sounds even more familiar )

...Even if a person recognizes which sources are credible and which are not, repeated assertions and denials can have the effect of making the information more accessible in memory and thereby making it feel true, said Schwarz.

(italics mine)

The Solution
...Mayo found that rather than deny a false claim, it is better to make a completely new assertion that makes no reference to the original myth.

------------

Of course, some people will not believe it even then but those people (read hd dvd fanatics) are beyond reason anyways and are only interested in ranting against BD. But, this way, we can at least reach those on the fence or as yet uninformed.