Sony marketing sucks!

[Blu-Ray Buckeye]

OK, now that I have your attention. I've seen people mentioning how Sam's Club has blu-ray as an end cap. That is good. However Sony also has a big promo w/ Sam's recently. It could have been great, but it actually pretty much blew ass.

OK, so Sony had a big display w/ their latest 60" Bravia. It's beautiful and the display is amazing. Feeding the TV were 3 devices:

- a Sony Audio/Video Receiver ($600)... it was doing nothing... not even turned on.
- A Sony standalone blu-ray player... also doing nothing... not turned on
- A PS3 on the far left... on, rockin' and providing the signal and spectacular image to the TV.

Could have been a great sales tool. People were standing around in complete awe of the image. Every one of them leaned forward to check the price of the..... wait for it..... the f-ing TV. No one looked for where the image was coming from.

The display makes no mention of the source or that the PS3 plays movies. In fact, the overall display undermined the PS3 because most people just assumed the movie was playing on the blu-ray player... the setup made it seem like there was a receiver, a player for movies and a game machine. And that's how the sheep took the message.

Consumers are not sharp enough to figure thsi all out, you have to spoon feed them.

Consumers are stupid, but Sony marketing is far more stupid.