What is your opinion of the way Sony has handled the marketing of the PS3?? - Blu-ray Forum

Steelmaker · 01-07-2009, 06:29 PM

If you are unhappy with it, what would you do differently?

Septimus Prime · 01-07-2009, 06:34 PM

I think, as a gamer, they need to show more games in their commercials.

As a BD enthusiast, though, I think they really need to show all the PS3's capabilities as a home media center.

DavidAg02 · 01-07-2009, 06:37 PM

Quote:

Originally Posted by Septimus Prime

As a BD enthusiast, though, I think they really need to show all the PS3's capabilities as a home media center.

I think this is the biggest thing they could have done differently/better.

I had no idea that I could do things with the PS3 like streaming media, web browsing, photo slideshows, etc. until I already owned one started messing around with it. When I figured all of that out it really solidified the value of the PS3 in my mind.

I think Sony really needs to market more like a HTPC than simply a game console.

Monkey · 01-07-2009, 06:37 PM

It's really the price that is holding people back that I know.. Pretty much everybody knows it is the best system with the best games.. but when you can get a something for half the price and the multiplatform games are a wash it is hard to justify.. Well $400 is a hard pill to swallow even in good economic times for most people.

BoneWSO · 01-07-2009, 06:40 PM

Horrible F. They need to show spectacular and exciting gameplay from their top games and none of this garbage nonsense that nobody understands. Fast-paced cuts of gameplay from multiple games with some good catchy rock music playing, that's all they need. Show a few clips of the PSN with movies, home, chat capabilities, there's just so much that hasn't been touched upon. But for ****'s sake, show the exclusive games.

Marine Mike · 01-07-2009, 06:43 PM

Quote:

Originally Posted by Septimus Prime

I think, as a gamer, they need to show more games in their commercials.

+1

You absolutely nailed it on the head. I hardly see any commericals for the PS3. I only started to some SOME commericals for LBP only until it was out for a few months and even then they are scarce.

Yet it seems like I'm always seeing commericals for XBox 360 and just a tad less often ones for the Wii.

There really isn't much commerical love for the PS3.

aphex · 01-07-2009, 06:50 PM

I don't mind the price, but it's my only complaint. I have two ps3's and they were worth every penny at 600ish each, but to see the drastic price differences between the 360 and ps3 kinda ticks me off. Even with the ps3 being such a better value.

It'd be nice to have a cheaper price and MUCH BETTER bundle packs for the holiday season. Oh well.

Septimus Prime · 01-07-2009, 06:51 PM

Quote:

Originally Posted by Marine Mike

+1

You absolutely nailed it on the head. I hardly see any commericals for the PS3. I only started to some SOME commericals for LBP only until it was out for a few months and even then they are scarce.

Yet it seems like I'm always seeing commericals for XBox 360 and just a tad less often ones for the Wii.

There really isn't much commerical love for the PS3.

Wii commercials are interesting too because I think they're successful because they don't show their games (which look like garbage). Rather, I think the Wii's marketing gimmick is that its commercials show you the people—non-traditional gamers—"playing" it and seemingly having fun.

I think the problem is that both PS3 and 360 commercials are trying to emulate this formula but cannot because they already have different brand associations.

AranhaHunter · 01-07-2009, 06:53 PM

Crappy, the only good commercial I've seen for the PS3 in the US has been the Buzz Quiz TV one, everything else sucked.

Steelmaker · 01-07-2009, 06:55 PM

I suggested this in another thread but to be honest, with all the PS3 can do it's impossible to explain it all in a 30 second commercial. That's why I suggested they actually consider doing some infomercials. Why not? If it's good enough for Ron Popeil it should be good enough for Sony.

I also suggested that they look at getting a spokes person. Someone who is popular and would be influential. This is often a successful strategy. The most recent example I can think of is the Brooke Shields Volksvagen "don't have babies just for German engineering commercials." Those are really funny and I'll bet anything they have proven to be successful.

My biggest gripe with Sony's advertising (besides there not being enough of it) is that it seems that they are trying way too hard to be edgy and clever. I dont' understand why they don't make their commercials more straight forward and say "hey, here's the PS3 and this is what it can do." Plus I don't understand why they don't go after M$ more directly in their commercials. Remember all of the "Sega does what Nintendon't" commercials? Those were very successful. Look at all of the Apple commercials that go after M$ windows. Those are such simple commercials but they have a huge impact.

alphapyro · 01-07-2009, 06:58 PM

PS3 has commercials?

dk3dknight · 01-07-2009, 06:58 PM

They probably need to stop any more of those "thinking commercials" there great but most gamers are not smart enough to understand them nor appreciate them...

But its consistent with sony, who like people to know that there strange & different and not some black suits trying to sell a game system...

I find some people respond different to different, some people can take a sony commercials and sit there for days analyzing it trying to figure out the hidden meaning..

When you display gamer footage you find most people who are not gamers are immediately pulled away with, and can generally change the channel Ive seen this ive watched it happen..

It generally puts the idea about the system in the mind of non gamers as some are more likely going to sit there and try to figure what they were just subconsciouses hit with..

Then people take it on the forums and people team talk about it, go to work talk with there coworkers.. did you see that really weird sony ad..

Now people are talking to more people...

Somehow eventually they arrive on us but now more then gamers are now talking about the ps3...

Thats my seeing on it anyway..

Hedchekr · 01-07-2009, 07:03 PM

I don't like thier commercials at all. They are really all over the place and kind of leave you wondering "WTF was that?". They really need to do more focused adverstisement, with one commercial touting each feature, so have some showing games (clear exciting videos, not on people shirts as they walk around), another showing its Blu-Ray cabibilities, one for PSN abilities (including movie marketplace), and another showing off multi-media functionality. Once agian these need to be "focused", and not all over the place like they are currently.

Septimus Prime · 01-07-2009, 07:05 PM

Quote:

Originally Posted by dk3dknight

They probably need to stop any more of those "thinking commercials" there great but most gamers are not smart enough to understand them nor appreciate them...

I believe, in 2007, Sony actually dropped the ad agency responsible for those ads and went with another agency, which created the "octopus" commercials, which were actually really cool and did show off a lot of the PS3's capabilities. And then, they stopped those, for some reason.

Terjyn · 01-07-2009, 07:10 PM

I still think Microsoft's freaky "Half-head" commercials from now are worse than anything the PS3 has had.

Having said that, PS3 commercials are terrible, and rare. Why is it that I never saw a commercial for Little Big Planet till a month after it came out? And then it's subtle, in that the sackboys are on the side of a building and easy to miss if you aren't paying attention?

Rike255 · 01-07-2009, 07:15 PM

I don't think their advertisements actually SHOW people anything. I know that when I'm watching, the only reason I know what they're talking about is because I've done the research, and I've played the games.
I really believe that the commercials they show mean nothing to the average consumer because they don't know what's going on in it. I mean the last one, they didn't even name the games they were showing (LBP, R2, Motorstorm 2).
This is a major issue, and not only that, the clips are so short that by the time someone figures out what's even happening, they're onto the next thing.

I know there's lots of stuff to show off with the PS3, but in my opinion, they should make different commercials to advertise different things. Make a commercial to show all the great games, and stick with that, maybe give a little tease about Blu-Ray capabilities. A bunch of teasers but no real information just isn't good.

Joon · 01-07-2009, 07:15 PM

There is no question that the ps3 is the most power full of this gens gaming system. It single handily won the format war. But the issue has always been the price and exclusive games. Their exclusive games are great but few and far between. The wii has taken advantage and got their point across of the it being fun and for everyone from old to young. The 360 has got their point across of a serious gaming system. The ps3 has yet to form an identity. Some think it is only a good blu-ray player. While others think it is a serious gaming system. Some think it is a secondary computer. The thing is, it is all those things. Sony just has not marketed to give it an identity like it did with the ps2. It started from the beginning and the price is really starting to hurt the ps3. I was in a grocery store the other day and you could buy a $199 xbox that was on an end cap by the spices and soup isle. Tells you something right there...

mikejet · 01-07-2009, 07:16 PM

Their marketing must work since I have one. I'm 100% convinced and still believe that the PS3 is the best Blu-ray player on the market.

Their marketing seems to work better for men though since my wife wasn't too thrilled about the purchase.

Rike255 · 01-07-2009, 07:17 PM

Quote:

Originally Posted by mikejet

Their marketing must work since I have one. I'm 100% convinced and still believe that the PS3 is the best Blu-ray player on the market.

Their marketing seems to work better for men though since my wife wasn't too thrilled about the purchase.

But did you know about the Ps3 beforehand? I honestly believe that the commercials they make ONLY appeal to people who are already interested/informed about the product. It does nothing to draw people in if they don't know what the commercial is talking about. THAT is the problem.

silversnake · 01-07-2009, 07:19 PM

I saw a commercial ( I think it was during the winter classic) that was talking about the Video store available on the PSN. That commercial is the right step IMO. I personally like the two new commercials with the shirt showing the games and the other one with the games and blu-ray on the buildings etc. The problem with those commercials is that they don't show much for the average consumer.

The video store one was perfect because it was very informative and it laid everything down and straight to the point. They need more like those.

01-07-2009, 06:29 PM	#1
Steelmaker Blu-ray Duke Member since:Mar 2007 Location:Chattanooga, TN Blu-ray reviews:1 Trading Score:1	What is your opinion of the way Sony has handled the marketing of the PS3?? If you are unhappy with it, what would you do differently?

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01-07-2009, 06:34 PM	#2
Septimus Prime Blu-ray Samurai Member since:Jan 2008 Blu-ray collection:164 Trading Score:2	I think, as a gamer, they need to show more games in their commercials. As a BD enthusiast, though, I think they really need to show all the PS3's capabilities as a home media center.

01-07-2009, 06:37 PM	#4
Monkey Blu-ray Knight Member since:Sep 2006 Trading Score:31	It's really the price that is holding people back that I know.. Pretty much everybody knows it is the best system with the best games.. but when you can get a something for half the price and the multiplatform games are a wash it is hard to justify.. Well $400 is a hard pill to swallow even in good economic times for most people.

01-07-2009, 06:40 PM	#5
BoneWSO Active Member Member since:Oct 2007 Location:United States of America Blu-ray collection:199 Trading Score:1	Horrible F. They need to show spectacular and exciting gameplay from their top games and none of this garbage nonsense that nobody understands. Fast-paced cuts of gameplay from multiple games with some good catchy rock music playing, that's all they need. Show a few clips of the PSN with movies, home, chat capabilities, there's just so much that hasn't been touched upon. But for ****'s sake, show the exclusive games.

01-07-2009, 06:50 PM	#7
aphex Special Member Member since:Sep 2007 Location:Scottsdale Blu-ray reviews:1 Trading Score:4	I don't mind the price, but it's my only complaint. I have two ps3's and they were worth every penny at 600ish each, but to see the drastic price differences between the 360 and ps3 kinda ticks me off. Even with the ps3 being such a better value. It'd be nice to have a cheaper price and MUCH BETTER bundle packs for the holiday season. Oh well.

01-07-2009, 06:53 PM	#9
AranhaHunter Moderator Top contributor Member since:Jul 2007 Trading Score:1	Crappy, the only good commercial I've seen for the PS3 in the US has been the Buzz Quiz TV one, everything else sucked.

01-07-2009, 06:55 PM	#10
Steelmaker Blu-ray Duke Member since:Mar 2007 Location:Chattanooga, TN Blu-ray reviews:1 Trading Score:1	I suggested this in another thread but to be honest, with all the PS3 can do it's impossible to explain it all in a 30 second commercial. That's why I suggested they actually consider doing some infomercials. Why not? If it's good enough for Ron Popeil it should be good enough for Sony. I also suggested that they look at getting a spokes person. Someone who is popular and would be influential. This is often a successful strategy. The most recent example I can think of is the Brooke Shields Volksvagen "don't have babies just for German engineering commercials." Those are really funny and I'll bet anything they have proven to be successful. My biggest gripe with Sony's advertising (besides there not being enough of it) is that it seems that they are trying way too hard to be edgy and clever. I dont' understand why they don't make their commercials more straight forward and say "hey, here's the PS3 and this is what it can do." Plus I don't understand why they don't go after M$ more directly in their commercials. Remember all of the "Sega does what Nintendon't" commercials? Those were very successful. Look at all of the Apple commercials that go after M$ windows. Those are such simple commercials but they have a huge impact.

01-07-2009, 06:58 PM	#11
alphapyro Special Member Member since:Dec 2007 Location:Kansas Home Theater Gallery:4 Blu-ray collection:14	PS3 has commercials?

01-07-2009, 06:58 PM	#12
dk3dknight Blu-ray Ninja Member since:May 2007 Location:Arlington, Texas PSNetwork: dk3dknight PostCount: 0001 Blu-ray collection:44 Blu-ray reviews: 2	They probably need to stop any more of those "thinking commercials" there great but most gamers are not smart enough to understand them nor appreciate them... But its consistent with sony, who like people to know that there strange & different and not some black suits trying to sell a game system... I find some people respond different to different, some people can take a sony commercials and sit there for days analyzing it trying to figure out the hidden meaning.. When you display gamer footage you find most people who are not gamers are immediately pulled away with, and can generally change the channel Ive seen this ive watched it happen.. It generally puts the idea about the system in the mind of non gamers as some are more likely going to sit there and try to figure what they were just subconsciouses hit with.. Then people take it on the forums and people team talk about it, go to work talk with there coworkers.. did you see that really weird sony ad.. Now people are talking to more people... Somehow eventually they arrive on us but now more then gamers are now talking about the ps3... Thats my seeing on it anyway..

01-07-2009, 07:03 PM	#13
Hedchekr Special Member Member since:Apr 2008 Location:Orcutt, Cali Blu-ray collection:120 Trading Score:5	I don't like thier commercials at all. They are really all over the place and kind of leave you wondering "WTF was that?". They really need to do more focused adverstisement, with one commercial touting each feature, so have some showing games (clear exciting videos, not on people shirts as they walk around), another showing its Blu-Ray cabibilities, one for PSN abilities (including movie marketplace), and another showing off multi-media functionality. Once agian these need to be "focused", and not all over the place like they are currently.

01-07-2009, 07:10 PM	#15
Terjyn Blu-ray Knight Member since:Jul 2007 Blu-ray collection:122	I still think Microsoft's freaky "Half-head" commercials from now are worse than anything the PS3 has had. Having said that, PS3 commercials are terrible, and rare. Why is it that I never saw a commercial for Little Big Planet till a month after it came out? And then it's subtle, in that the sackboys are on the side of a building and easy to miss if you aren't paying attention?

01-07-2009, 07:15 PM	#16
Rike255 Blu-ray Ninja Top contributor Member since:Jul 2007 Location:AB, Canada PSNetwork: Rike255 Home Theater Gallery:44 Blu-ray collection:57	I don't think their advertisements actually SHOW people anything. I know that when I'm watching, the only reason I know what they're talking about is because I've done the research, and I've played the games. I really believe that the commercials they show mean nothing to the average consumer because they don't know what's going on in it. I mean the last one, they didn't even name the games they were showing (LBP, R2, Motorstorm 2). This is a major issue, and not only that, the clips are so short that by the time someone figures out what's even happening, they're onto the next thing. I know there's lots of stuff to show off with the PS3, but in my opinion, they should make different commercials to advertise different things. Make a commercial to show all the great games, and stick with that, maybe give a little tease about Blu-Ray capabilities. A bunch of teasers but no real information just isn't good.

01-07-2009, 07:15 PM	#17
Joon Expert Member Member since:Aug 2007 Blu-ray collection:208 Trading Score:1	There is no question that the ps3 is the most power full of this gens gaming system. It single handily won the format war. But the issue has always been the price and exclusive games. Their exclusive games are great but few and far between. The wii has taken advantage and got their point across of the it being fun and for everyone from old to young. The 360 has got their point across of a serious gaming system. The ps3 has yet to form an identity. Some think it is only a good blu-ray player. While others think it is a serious gaming system. Some think it is a secondary computer. The thing is, it is all those things. Sony just has not marketed to give it an identity like it did with the ps2. It started from the beginning and the price is really starting to hurt the ps3. I was in a grocery store the other day and you could buy a $199 xbox that was on an end cap by the spices and soup isle. Tells you something right there...

01-07-2009, 07:16 PM	#18
mikejet Banned Member since:Sep 2008 Location:Los Angeles, CA Blu-ray reviews:5 Trading Score:29	Their marketing must work since I have one. I'm 100% convinced and still believe that the PS3 is the best Blu-ray player on the market. Their marketing seems to work better for men though since my wife wasn't too thrilled about the purchase.

01-07-2009, 07:19 PM	#20
silversnake Blu-ray Champion Member since:Feb 2008 Location:Montreal Home Theater Gallery:22 4K collection:7 Blu-ray collection:498 Blu-ray reviews:6 Trading Score:32	I saw a commercial ( I think it was during the winter classic) that was talking about the Video store available on the PSN. That commercial is the right step IMO. I personally like the two new commercials with the shirt showing the games and the other one with the games and blu-ray on the buildings etc. The problem with those commercials is that they don't show much for the average consumer. The video store one was perfect because it was very informative and it laid everything down and straight to the point. They need more like those.

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