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Old 05-12-2009, 11:54 PM   #1
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Default Why does Sony feel the need to advertize Blu-ray on Blu-ray

I watched Rise of the Lycans today on Blu Ray and before the movie began Sony advertisment for Blu Ray. Why would they advertise the Blu Ray format to some one who obviousley rents or buys Blu ray? Maybe some one with a marketing could explain this.
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