Toshiba, too little, too late.

[kaliraver]

Toshiba in a move to try to persuade people to buy their movies on their soon to be obsolete system is dropping their prices on their HD-DVD's by $2.00. Whoopee, now I guess there will be millions rushing out to save on $2.00. Toshiba has done too little, too late. If they would've had a better technological hardware and software that was better than Blu-Ray from the get-go they wouldn't be in the position they are in. I think they definitely under estimated the BDA and the power all those companies have against just Toshiba.

In case you haven't had enough of the coaxing carousel, a recent writeup by David Kaplan lays out Toshiba's plan to hack a few dollars off of the MSRP of HD DVD titles, presumably in an attempt to persuade Warner to not go Blu-ray-only. Reportedly, the outfit is getting set to lower the retail price of each disc to $31.74, which is currently around $2.00 less than Blu-ray's suggested price. 'Course, it remains to be seen what difference such a minor change will actually make -- after all, when is the last time you were forced to pay retail for an HD DVD / Blu-ray disc? That being said, we certainly won't complain if Tosh wants to start up a price war.