The holographic disc market not dominated by HVD?

[thunderhawk]

The holographic disc market not dominated by HVD?

HVD currently is supported by...

• Alps Electric Corporation, Ltd.
• CMC Magnetics Corporation (supports BD and HD DVD)
• Dainippon Ink and Chemicals, Inc. (DIC)
• EMTEC International (subsidiary of the MPO Group)
• Fuji Photo Film Company, Ltd. (supports BD and HD DVD)
• Konica Minolta Holdings, Inc. (supports BD and HD DVD, and partially bought by Sony)
• LiteOn Technology Corporation (supports BD)
• Mitsubishi Kagaku Media Company, Ltd. (MKM) (supports BD)
• Nippon Kayaku Co., Ltd.
• Nippon Paint Company, Ltd.
• Optware Corporation
• Pulstec Industrial Company, Ltd. (supports BD)
• Shibaura Mechatronics Corporation (supports HD DVD)
• Software Architects, Inc. (?)
• Suruga Seiki Company, Ltd.
• Targray Technology International, Inc. (supports BD)
• Teijin Chemicals, Ltd. (supports BD and HD DVD)
• Toagosei Company, Ltd.
• Tokiwa Optical Corporation

However...

Competing technologies
HVD is not the only technology in next-generation, high-capacity optical storage media. InPhase Technologies has developed a holographic format they call Tapestry Media, capable of storing up to 1.6TB with a data transfer rate of 120 MB/s. Hitachi Maxell, Ltd. (a BDA Board of Directors member) plans to enter the market by offering 300 GB discs with a data transfer rate of 20 Mbit/s. With such a high end storage capacity, it would seem like a better technology than either HD DVD or Blu-Ray Disc. However, the reader currently costs approximately US$15,000, and a single disc currently costs approximately US$120, and by 2010, will cost about US$100. The market for this format is currently not the common consumer, but is instead for those with very large storage needs. [6].

Will this mean there's going to be competition in the next-gen storage market for professional backup, in the optical division of the market?

Doesn't sound to me that HVD has any chanses of getting something to the average consumer...