Dual format players

[GooMan]

I'm new to the forum but have been reading the posts here for awhile. I was reviewing a resume and went to the guys website and came across this: "Broadcom Announces the Industry's First Complete Blu-ray™/HD DVD System-on-a-Chip Solution for Media Player Development" (http://www.broadcom.com/press/release.php?id=929044).
"The BCM7440 incorporates the decoding, processing and memory functions for both Blu-ray and HD DVD media players, eliminating the need for manufacturers to build two different hardware platforms. The chip supports the wide variety of mandatory audio and video compression standards required for Blu-ray and HD DVD optical disc formats, including H.264/AVC, VC-1 , MPEG-2, Dolby® Digital Plus, Dolby Tru-HD and DTS-HD. The BCM7440 also provides full backwards compatibility for current DVD video titles as well as DVD-R, DVD-VR and audio CDs."


Has anyone heard anything about dual format players? I recall that LG at one point might have had one in development but then scrapped it.