Sony 32" XBR6 vs. Sammys

[Jodi]

While I was pretty impressed with the Sony KDL-32XBR6, I will be looking at more LCD TVs in the days and weeks ahead.
Now, my own eyes are going to be the final judge of which TVs look best or REALLY good, but I was wondering if you all know of good, comparable TVs to the KDL-32XBR6. Such TVs would be Samsungs (4, 5, or 6 Series models).
I am looking for a 32" to 40" with 1080p as well as 120Hz that you can turn on or off.

Thanks for your help!
Jodi