BD Live will be priority for Disney (plus, "WALL·E" coming Q4!)

[JBlacklow]

Web-enabled BD Live interactivity will be a priority at Walt Disney Studios Home Entertainment, following its Oct. 7 Blu-ray Disc release of Sleeping Beauty, and the studio will back the initiative with a publicity campaign aimed at educating families.

At a Monday night launch party for the title here, studio president Bob Chapek said all forthcoming Disney-branded Blu-ray releases would include BD Live elements. That spans all titles within the Pixar and Walt Disney Studios theatrical and catalog stable, likely including the fourth-quarter Blu-ray release of Pixar’s Wall-E, which premieres on the big screen on June 27. Disney-distributed titles from such content partners as ABC, Touchstone and Miramax would not be held to the same standards, but might also feature BD Live.

Oct. 28 DVD premiere release Tinker Bell also will offer BD Live on Blu-ray.

“We are making our entrance grand,” Chapek said of the studio’s BD Live launch. “Every subsequent Disney title will have BD Live. [This may] push the studios to reach new heights that have never been before imagined.”

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