Sony strengthening Blue-violet Diode Production Capacity And Business - Blu-ray Forum

HDTV1080P · 04-23-2007, 05:14 PM

SONY PRESS RELEASE

http://www.sony.net/SonyInfo/News/Pr...37E/index.html

Tekman · 04-23-2007, 07:46 PM

WoW!!!

Japan Yen 900.00 JPY = 7.58777 USD United States Dollars

1 JPY = 0.00843086 USD 1 USD = 118.612 JPY

These blu-laser diodes are going for $7.58.

Capable of producing 5 million blue-violet laser diodes (BD playback-only equivalent) per month.

Iceman_II · 04-23-2007, 07:50 PM

For some reason, I don't envision Sony selling too many of these to Toshiba et al.

Maximus · 04-23-2007, 08:00 PM

Well, the cost of the PS3 has just been reduced then.

The BD drive should cost not more than $30 to produce now, along with a 65nm Cell/RSX that should bring the cost of production into a much more manageable range.

I would hazard a guess at $500 for total cost of the PS3 once these BV laser diodes and 65nm comes online.

Which could mean a price-cut for us to around $400, that would be something worth talking about.

Iceman_II · 04-23-2007, 08:43 PM

I disagree... I don't think Sony will be so quick to lower the price as long as they are still subsidising a good portion of the cost.

I think the lower diode cost will result in maybe a SMALL reduction in price, but a much larger reduction in Sony's loss per item shipped

Just my $.02

jorg · 04-23-2007, 11:15 PM

yes i agree with your ice man i think sony wont drop the ps3 by too 400 dollars untill they can break even so that would mean a ps3 costing around 360$ to produce(funny after i took in acount of retailers grain plus shipping i got 360 [x box 360 funny lol)

Blackraven · 04-24-2007, 03:37 PM

I'm not expecting any price cut this year. However, I do feel like that this year's Christmas season may reveal some form of official price reduction.

But I still expect that the bigger price cuts won't start till like next year.

JTK · 04-24-2007, 03:38 PM

I'd love to see the 60 gig PS3 drop to about $499 for this forthcoming holiday season and maybe they bring out a 120 gig PS3 at $599 if they felt like it.

04-23-2007, 05:14 PM	#1
HDTV1080P Blu-ray Champion Top contributor Member since:Jan 2007 Blu-ray reviews: 205	Sony strengthening Blue-violet Diode Production Capacity And Business SONY PRESS RELEASE http://www.sony.net/SonyInfo/News/Pr...37E/index.html

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04-23-2007, 07:46 PM	#2
Tekman Active Member Member since:Apr 2007	WoW!!! Japan Yen 900.00 JPY = 7.58777 USD United States Dollars 1 JPY = 0.00843086 USD 1 USD = 118.612 JPY These blu-laser diodes are going for $7.58. Capable of producing 5 million blue-violet laser diodes (BD playback-only equivalent) per month.

04-23-2007, 07:50 PM	#3
Iceman_II Expert Member Member since:Jan 2007 Location:Ft. Worth Home Theater Gallery:2 Blu-ray collection:308 Blu-ray reviews: 4	For some reason, I don't envision Sony selling too many of these to Toshiba et al.

04-23-2007, 08:00 PM	#4
Maximus Super Moderator Top contributor Member since:Nov 2006	Well, the cost of the PS3 has just been reduced then. The BD drive should cost not more than $30 to produce now, along with a 65nm Cell/RSX that should bring the cost of production into a much more manageable range. I would hazard a guess at $500 for total cost of the PS3 once these BV laser diodes and 65nm comes online. Which could mean a price-cut for us to around $400, that would be something worth talking about.

04-23-2007, 08:43 PM	#5
Iceman_II Expert Member Member since:Jan 2007 Location:Ft. Worth Home Theater Gallery:2 Blu-ray collection:308 Blu-ray reviews: 4	I disagree... I don't think Sony will be so quick to lower the price as long as they are still subsidising a good portion of the cost. I think the lower diode cost will result in maybe a SMALL reduction in price, but a much larger reduction in Sony's loss per item shipped Just my $.02

04-23-2007, 11:15 PM	#6
jorg Power Member Member since:Dec 2006 Location:Ontario, Canada Home Theater Gallery:2	yes i agree with your ice man i think sony wont drop the ps3 by too 400 dollars untill they can break even so that would mean a ps3 costing around 360$ to produce(funny after i took in acount of retailers grain plus shipping i got 360 [x box 360 funny lol)

04-24-2007, 03:37 PM	#7
Blackraven Expert Member Member since:Jan 2005 Location:Makati, Philippines	I'm not expecting any price cut this year. However, I do feel like that this year's Christmas season may reveal some form of official price reduction. But I still expect that the bigger price cuts won't start till like next year.

04-24-2007, 03:38 PM	#8
JTK Blu-ray Knight Member since:Jan 2006 Location:www.blurayoasis.com	I'd love to see the 60 gig PS3 drop to about $499 for this forthcoming holiday season and maybe they bring out a 120 gig PS3 at $599 if they felt like it.

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