TV Ads Grab Attention eve in Fast-Forward

[Bizdady]

http://news.yahoo.com/s/livescience/...ninfastforward

Now a neuromarketing study finds that viewers aren't zoning out, but actually pay attention to ads when hitting their fast-forward button.


"Our conclusion was that people don't skip ads," said Carl Marci, cofounder and CEO of Innerscope Research. "They're just processing them differently."

Sounds right to me. I know Im always paying extra attention when fast forwarding so I dont jump in late lol Can be some good news for shows out there scared of the DVR.

[york weir]

Originally Posted by Bizdady

http://news.yahoo.com/s/livescience/...ninfastforward




Sounds right to me. I know Im always paying extra attention when fast forwarding so I dont jump in late lol Can be some good news for shows out there scared of the DVR.

As Toby said, film a commercial in slow motion so when you fast forward through them they are at normal speed.

[LynxFX]

That's why you don't fast forward, you use 30 second skips. What's even better is when a show like Fringe tells you how long the commercial will be.
"Fringe will be back in 60 seconds." Cool, hit skip 2 times, and bam I never see a commercial.