Sony doesn't know how to fight

[Greenmatiz2]

Are they at all concerned about winning this war?

Every Sony Blu-ray disk should have a sticker/flag on it that says, "You will not find this movie on any other HD format," or something similar to that.

The consumer needs to be reminded about this every time they see a big title like Pirates, a Bond movie, etc.

[nhaase]

Well, Sony's new BD player comes out at the end of July. While that's quite far off, compared to this present HD-DVD player deal, maybe they'll cook up something when they release that.

I do agree, they need to counter this move. Everyone was talking about the possible $299 HD-DVD player, well, here it is.

[Shin-Ra]

No studio has a format-exclusive sticker or logo on their cases from what I've seen.. and yet it's only Sony Pictures that don't know how to fight? How'd you work that one out?

[nhaase]

I think Green said Sony because they're the principal creator of Blu-ray.

[Greenmatiz2]

In marketing, you need to take advantage of every possible angle.

Sony is missing out on a huge opportunity if they aren't letting the consumer know -- at every turn -- when they are offering an exclusive item.

Something like:

"A Blu-ray Exclusive -- Not available on any other High Definition Format."

The other studios are welcome to add those stickers too, of course, but I'm just being realistic. I don't know if the other studios who are exclusive to BR (at this time) would be willing to put such a sticker on all exclusive disks.

It would be great if they were.



Why is Sony not doing this?

[jubaiweaponx]

maybe sony is just confident they have the better product ,more people buy dvds in fall/winter and mew models will be out b4 then maybe they will gear a advertisement increase by then ,though you`re right there is nothing like tooting your own horn maybe a sticker that obvious might help?

[Blu_Ray_UK2007]

Sounds like a good idea.

I'm sure sony or any other studio could come up with a few reasons they have not done this yet.
For example they may say a large part of blu-ray consumers know what is exclusive to BR, because of places like this

[nhaase]

The only good thing is that the $299 players are the first-gen players, so they're probably just trying to clear those out.

[Deciazulado]

Originally Posted by Greenmatiz2

In marketing, you need to take advantage of every possible angle.

Sony is missing out on a huge opportunity if they aren't letting the consumer know -- at every turn -- when they are offering an exclusive item.

Well since they're not doing it, and YOU ARE a Blu-ray supporter, no? it is your royal duty as a film lover to educate as many friends you can and even strangers you encounter in your local BD selling stores when buying, about this.

Originally Posted by Greenmatiz2

I don't know if the other studios who are exclusive to BR (at this time)

I think no one in Blu-land thinks that they'll change. So "(at the time)" is kinda superfluous!

Originally Posted by Greenmatiz2

would be willing to put such a sticker on all exclusive disks.

It would be great if they were.



Why is Sony not doing this?

Yeah. All BD is Sony Sony Sony's fault. Even Nordic too-thin cases!

[Greenmatiz2]

Originally Posted by Deciazulado

Yeah. All BD is Sony Sony Sony's fault. Even Nordic too-thin cases!

Why be so defensive about it?

Is this not a forum where even BR supporters can debate things?

Does every thread on here have to read like a PR release for Sony, or else it gets deleted, renamed, or buried in the ever-growing HD Rant thread?

[DrinkMore]

Incase anyone has not figured it out - Sony does have a "My Caviar Cost 20 thousand dollars" (high and mighty) atitude.

Sony - needs to do something ASAP! Why Sony? Well it is their format.

[thebluemax]

I don't think BLU-RAY supporters need to panic. BD is winning the format war, Toshiba is cutting prices in an act of desperation. By years end with BD players as low as $300, and with major Sudio support the game should be over by the time Universal goes neutral.

[zombieking]

Originally Posted by thebluemax

I don't think BLU-RAY supporters need to panic. BD is winning the format war, Toshiba is cutting prices in an act of desperation. By years end with BD players as low as $300, and with major Sudio support the game should be over by the time Universal goes neutral.

I agree. Usually when a company is slashing prices on their product this early in their existence, its a sign of desperation to move product. i think the horizon in the future will be blu(e).

[TJandBLU-RAY]

Originally Posted by thebluemax

I don't think BLU-RAY supporters need to panic. BD is winning the format war, Toshiba is cutting prices in an act of desperation. By years end with BD players as low as $300, and with major Sudio support the game should be over by the time Universal goes neutral.

Agreed. However...

Am I the only one here with HD-MINI DISC, from SONY®? Yes? No? Never heard of it?

Or, is there anyone here who had/has still, a BETA MAX? Two formats, that were superior, that failed, because SONY® is either greedy, or stupid, or a little of both, when it comes to selling their product.

I love SONY® gear. I have in my house, the following.

• 3 DVD players
  a Dual Tape Deck
  a Turntable
  a handheld HD-MINI DISC player/recorder
  a HD-MINI DISC pro level recorder, with keyboard.
  a CD-R recorder
  three different amps
  two HD TV's.
  two plain jane TV's
  a BETA MAX
  a VHS player
  A Dream System
  Headphones
  a SACD 5.1 Player
  PS2
  BLU-RAY

I think I got it all. Point being, I am a Sound Engineer and I find SONY® really quite satisfying...but frustrating, when it comes to their business designs. I hope they get the BLU-RAY format sold correctly. Or it will be another failed format that I own of theirs.

[thebluemax]

Originally Posted by thebluemax

I don't think BLU-RAY supporters need to panic. BD is winning the format war, Toshiba is cutting prices in an act of desperation. By years end with BD players as low as $300, and with major Sudio support the game should be over by the time Universal goes neutral.

BD may lose some battles on the way to victory, but I'm convinced that Sony will do everything in there power to achieve a single format HD disc. If the HD optical disc ever reaches above a niche market it will be because Sony offered the best product, best price, and best software.

[dialog_gvf]

Originally Posted by Greenmatiz2

Are they at all concerned about winning this war?

Every Sony Blu-ray disk should have a sticker/flag on it that says, "You will not find this movie on any other HD format," or something similar to that.

The consumer needs to be reminded about this every time they see a big title like Pirates, a Bond movie, etc.

A lot of ads are "On DVD and Blu-ray disc", and even some are "On Blu-ray disc and DVD". The cases people see in the stores are obviously and clear emboldened with the Blu-ray logo, and usually have a sticker "For use only on Blu-ray Players and Drives" (or something like that).

I'd think "not available for other HD formats" would do two things:

Advertise the competition (there are other HD formats to consider?)
Taunt the competition

Neither would seem to be wise.

Gary

[BTBuck1]

From Blu-ray Today, CES 2007
Interview with Andy Parsons:

Pioneer is managing expectations of first year sales of blu-ray players.
"It wont take off like a rocket ship. When we first started shipping DVD players in 1997 it was still a miniscule part of our business for the first one or two years compared to TV's and Laserdisc. It took a long time to get people excited about it."

Although laserdisc players and then DVD players were never the biggest category segment at Pioneer, Parsons said the company wants to be a leading brand in technology. "DVD was very important to our stategy, including our recording product categories."

But the company will not be imaptient for the market to develop more quickly than would be natural.

"The early adopters are most interested right now and that's very normal, When it becomes more mass market we will produce more products."

Parsons expects Blu-ray price erosion will happen more quickly this time allowing Blu-ray products to be more accessible.

There is no need right now for them (the BD camp) to ***** out these products. They are winning the war, and while not neccessarily winning the stand alone player war, they are not losing nearly as much as say Toshiba with their subsidized players and movie give-aways. When the timing is right they will unleash hell on HDDVD, But right now they are collecting the early adopter fees, and 2nd gen players are already half of what they were last year. It will only get better, and if the player manufacturers remain profitable, they will stay firmly in the BD camp. Shifting stances like LG/Samsung does this whole process no good

[bluflu]

The only advertisement for Blu-ray that I have seen was on Wheel of Fortune. I don't think Blu-ray player supply has reached a point worth much advertising. Got to get some more players out there first.

[NutsAboutPS3]

Can't remember where it was, but saw an advert on a website today milking The Matrix HD-DVD exclusivity, saying the only way to own The Matrix in High Definition is on HD-DVD.

I think they could get this sort of message across for Blu-ray without explicitly ackowledging the other format, e.g. with a general advert for the Blu-ray exclusive movies like Pirates and Casino Royale, saying "Buy these movies in high definition, only on Blu-ray disc".

[Lord_Stewie]

my concern is when HD CRAP came out of april of last year, Sony had a BD player set for release yet they didn't release it till almost eight months later after HD CRAP. this gave the idea to people that HD CRAP is way better than BD cause sony "since it is the mastermind behind BD" doesn't know what they are doing, and are questioning their own technology since samsung released the BD player. I believe that this was sony's mistake to letting Toshiba win consumers first before them. then now i see that the BD technology is proving its worth, and i think sony shouldn't give toshiba the chance to say they are better. offense is always better than defense. i think sony should continue B?@$%slapping toshiba with their ads, campaigns, and exclusive releases. after all, I am a consumer that is well educated and that knows there is no better technology than Blu-ray. Why shouldn't they educate others

DEATH TO HD CRAP...........LONG LIVE BLU KING