Target expands Blu-ray space for hardware, software. - Blu-ray Forum

Excalibur-king · 10-16-2008, 03:28 AM

Target expands Blu-ray space for hardware, software. Move a response to customer demand.

Quote:

VB:Target has significantly stepped up its Blu-ray Disc software and hardware merchandising, as it responds to rising customer demand for the format.

Starting in July, the chain reconfigured its home entertainment sections, granting Blu-ray titles 18 feet of in-rack display space. For two Los Angeles-area stores, that amounts to room for 150 title facings, marking a 67% jump from these same outlets' disc slots in May.

"Our goal is to create a fun, intuitive shopping environment where our guests will find all of there wants and needs under one roof," Target spokesman Joshua Thomas said. "Our guests are becoming increasingly interested in high-definition, and we are committed to providing them with a great assortment of the industry's best solutions."

http://www.videobusiness.com/index.a...&desc=topstory

Blu-ray is growing faster then any other media in the history of mankind WOW so proud to be a Blu-ray supporter since day one!

jetydosa · 10-16-2008, 12:19 PM

Yeah I noticed this awhile back at the SuperTarget near me, they have quite a good selection and definitely have expanded. There is a setup in the regular DVD section with a demo constantly running saying how much better BR is over DVD, then another one over in the hardware section.

At the regular Target near me though, the BR section is pathetic. Not sure if this expansion is for regular Target or what.

prkprkprk · 10-16-2008, 12:32 PM

Quote:

Originally Posted by jetydosa

At the regular Target near me though, the BR section is pathetic. Not sure if this expansion is for regular Target or what.

Yeah, I only have a normal target, which has, like, no blu-rays at all. Where's Superman?

Kairav · 10-16-2008, 12:53 PM

The regular target in my area has the 18 feet blu-ray shelf.

Dark Steel · 10-16-2008, 01:15 PM

All of the Targets in my area, super or not, have the 18 ft. blu ray aisle with the demo playing.

atomik kinder · 10-16-2008, 01:47 PM

All the Targets near me expanded their selections last July. I am sure there will be some Targets that don't expand for a while since they possibly don't sell as many as others in other areas. Hopefully they will have some good deals on Black Friday this year. They always have a few DVDs that are super cheap. But of course, if they do, they will probably be BDs that have been out for a while and no one will want.

Blu Titan · 10-16-2008, 02:13 PM

The Target stores in the South Florida area are following the pattern indicated in the article.

owa · 10-17-2008, 03:03 PM

I haven't checked mine lately but I hope they're significantly expanding their sections so they can compete with Best Buy in that regard (selection-wise).

Edit: Actually, checked just recently and the local Target had morphed into a superstore and significantly increased the blu-ray section. They had been remodeling for a while now but I had no idea they were expanding as well.

Ferris · 10-17-2008, 07:53 PM

I noticed this a while back as well. It's kind of sad though, now that I think about it... not sad, maybe nostalgic.

As blu-ray expanded, the HD-DVD space was shrinking. Man, the ol' format war.

theprophecy247 · 10-18-2008, 12:27 AM

to bad i havent been able to find a good deal at target for a while, my wal-mart needs to step it up, there bd's selection is so small

Yeha-Noha · 10-18-2008, 01:40 AM

My small town Target store has about a 12' aisle with a demo playing but over a 32" 720p HDTV

. I suppose at that close range it does reveal what Blu-ray is all about (except for the sound) but just barely. Still I give them credit for gearing up and stocking a fair selection of Blu-rays and joining in the competition. That's good for Blu-ray. However they still won't be getting much business from me selling them at full retail. On occasion I have bought BDs from them when none of the other dealers in town had in stock a particular title that I just had to have right then.

CptGreedle · 10-18-2008, 01:49 AM

I hope the sales numbers directly reflect the increase space allotted..

If they make that much more now than they did earlier this year... Blu-ray may be more of a hit than we all thought.

ThePhantomOak · 10-18-2008, 02:21 AM

Quote:

Originally Posted by Kairav

The regular target in my area has the 18 feet blu-ray shelf.

Yeah same here...

This artical is bad reporting... reported as if it is breaking news (the date on it is 10-15-08, while it broke on this site the day it happened, if not sooner).

The guy who wrote it (the artical, not the OP) should be ashamed.

atomik kinder · 10-24-2008, 02:21 PM

Speaking of Target and Blu-ray, I got a coupon at check out (one of those receipt printed things) that is for $5.00 a Blu-ray movie. Keep an eye on those receipts.

JJBOOGIE · 10-24-2008, 07:55 PM

i was just mentioning this in another thread - my local smaller target doubled it's shelving size and the nearest larger target is a pretty decent 18 ft run - both were still sold out of the The Hulk on Wednesday - good news all around to see that

Disco · 10-27-2008, 05:55 AM

The thread titled "Walmart pushing upgrade to BLU" in this same section?

If this is all true it will certaintly increase sales on all Blu ray equipment, HDTV, as well as, Blu ray disc.

BluRay2344 · 10-27-2008, 11:11 PM

yeah they need to start moving DVD out its all about Bluray now!

Excalibur-king · 11-11-2008, 11:34 PM

Quote:

Originally Posted by BluRay2344

yeah they need to start moving DVD out its all about Bluray now!

Couldnt agree more.

Blu-ray > dvd.

jw · 11-12-2008, 06:50 AM

Target does a great job merchandising the blu-ray format. Most stores I have been in have a full aisle of blu-rays plus the end cap for new releases. They have a nice display with player and TV on another aisle with a smaller selection of titles there as well.

mikejet · 11-12-2008, 01:36 PM

The only thing I think is that for retailers to really show it off they should have a 40"+ HDTV properly calibrated right above the Blu-ray section.

10-16-2008, 02:13 PM	#7
Blu Titan Super Moderator Top ranked HT gallery Top contributor Member since:Jul 2007 Location:Edo, Land of the Samurai Home Theater Gallery:42 4K collection:41 Blu-ray collection:2864 Blu-ray reviews: 2 Trading Score:92	The Target stores in the South Florida area are following the pattern indicated in the article. Last edited by Blu Titan; 12-31-2008 at 03:00 PM.

10-17-2008, 03:03 PM	#8
owa Blu-ray Knight Member since:Apr 2007 Blu-ray reviews: 96	I haven't checked mine lately but I hope they're significantly expanding their sections so they can compete with Best Buy in that regard (selection-wise). Edit: Actually, checked just recently and the local Target had morphed into a superstore and significantly increased the blu-ray section. They had been remodeling for a while now but I had no idea they were expanding as well. Last edited by owa; 10-24-2008 at 03:40 PM.

10-27-2008, 05:55 AM	#16
Disco Senior Member Member since:Aug 2008 Location:Arizona Blu-ray collection:64 Blu-ray reviews: 15	Did You Notice The thread titled "Walmart pushing upgrade to BLU" in this same section? If this is all true it will certaintly increase sales on all Blu ray equipment, HDTV, as well as, Blu ray disc.

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10-16-2008, 12:19 PM	#2
jetydosa Active Member Member since:Dec 2007 Home Theater Gallery:7 Blu-ray collection:51 Trading Score:4	Yeah I noticed this awhile back at the SuperTarget near me, they have quite a good selection and definitely have expanded. There is a setup in the regular DVD section with a demo constantly running saying how much better BR is over DVD, then another one over in the hardware section. At the regular Target near me though, the BR section is pathetic. Not sure if this expansion is for regular Target or what.

10-16-2008, 12:53 PM	#4
Kairav Expert Member Member since:Nov 2007 Location:Atlanta Blu-ray reviews:9 Trading Score:5	The regular target in my area has the 18 feet blu-ray shelf.

10-16-2008, 01:15 PM	#5
Dark Steel Expert Member Member since:Sep 2007 Location:Dallas, TX Blu-ray collection:644 Trading Score:8	All of the Targets in my area, super or not, have the 18 ft. blu ray aisle with the demo playing.

10-16-2008, 01:47 PM	#6
atomik kinder Blu-ray Samurai Member since:Jun 2007 Location:Omaha NE 4K collection:- Blu-ray collection:- DVD collection:-	All the Targets near me expanded their selections last July. I am sure there will be some Targets that don't expand for a while since they possibly don't sell as many as others in other areas. Hopefully they will have some good deals on Black Friday this year. They always have a few DVDs that are super cheap. But of course, if they do, they will probably be BDs that have been out for a while and no one will want.

10-17-2008, 07:53 PM	#9
Ferris Blu-ray Ninja Member since:Jan 2008 Location:Tampa Bay Area Blu-ray collection:79 Trading Score:1	I noticed this a while back as well. It's kind of sad though, now that I think about it... not sad, maybe nostalgic. As blu-ray expanded, the HD-DVD space was shrinking. Man, the ol' format war.

10-18-2008, 12:27 AM	#10
theprophecy247 Special Member Member since:May 2008 Location:Shadow Moses Islands Blu-ray collection:42 Blu-ray reviews:5	to bad i havent been able to find a good deal at target for a while, my wal-mart needs to step it up, there bd's selection is so small

10-18-2008, 01:40 AM	#11
Yeha-Noha Power Member Member since:Jan 2008 Blu-ray reviews: 43	My small town Target store has about a 12' aisle with a demo playing but over a 32" 720p HDTV . I suppose at that close range it does reveal what Blu-ray is all about (except for the sound) but just barely. Still I give them credit for gearing up and stocking a fair selection of Blu-rays and joining in the competition. That's good for Blu-ray. However they still won't be getting much business from me selling them at full retail. On occasion I have bought BDs from them when none of the other dealers in town had in stock a particular title that I just had to have right then.

10-18-2008, 01:49 AM	#12
CptGreedle Blu-ray Ninja Member since:Jul 2007 Location:Sworn super-hero now services Atlanta (and suburbs). Blu-ray collection:128 Blu-ray reviews:5	I hope the sales numbers directly reflect the increase space allotted.. If they make that much more now than they did earlier this year... Blu-ray may be more of a hit than we all thought.

10-24-2008, 02:21 PM	#14
atomik kinder Blu-ray Samurai Member since:Jun 2007 Location:Omaha NE 4K collection:- Blu-ray collection:- DVD collection:-	Speaking of Target and Blu-ray, I got a coupon at check out (one of those receipt printed things) that is for $5.00 a Blu-ray movie. Keep an eye on those receipts.

10-24-2008, 07:55 PM	#15
JJBOOGIE Member Member since:Oct 2008 Home Theater Gallery:11	i was just mentioning this in another thread - my local smaller target doubled it's shelving size and the nearest larger target is a pretty decent 18 ft run - both were still sold out of the The Hulk on Wednesday - good news all around to see that

10-27-2008, 11:11 PM	#17
BluRay2344 Expert Member Member since:Jul 2006 Location:West Hartford, CT 4K collection:80 Blu-ray collection:396 DVD collection:33 Blu-ray reviews:9	yeah they need to start moving DVD out its all about Bluray now!

11-12-2008, 06:50 AM	#19
jw Blu-ray Archduke Top contributor Member since:Apr 2007 Location:USA Trading Score:519	Target does a great job merchandising the blu-ray format. Most stores I have been in have a full aisle of blu-rays plus the end cap for new releases. They have a nice display with player and TV on another aisle with a smaller selection of titles there as well.

11-12-2008, 01:36 PM	#20
mikejet Banned Member since:Sep 2008 Location:Los Angeles, CA Blu-ray reviews:5 Trading Score:29	The only thing I think is that for retailers to really show it off they should have a 40"+ HDTV properly calibrated right above the Blu-ray section.

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