Why does Sony feel the need to advertize Blu-ray on Blu-ray - Blu-ray Forum

Canada · 05-12-2009, 11:54 PM

I watched Rise of the Lycans today on Blu Ray and before the movie began Sony advertisment for Blu Ray. Why would they advertise the Blu Ray format to some one who obviousley rents or buys Blu ray? Maybe some one with a marketing could explain this.

Batman1980 · 05-12-2009, 11:55 PM

LOL maybe they figure you're a first time blu-ray buyer and want to buy more? Not that strange, studios advertised coming soon theatrical releases and DVD releases all the time on DVDs.

RustyK94 · 05-12-2009, 11:57 PM

Quote:

Originally Posted by Canada

I watched Rise of the Lycans today on Blu Ray and before the movie began Sony advertisment for Blu Ray. Why would they advertise the Blu Ray format to some one who obviousley rents or buys Blu ray? Maybe some one with a marketing could explain this.

In case you are just a casual consumer so to make you aware certain titles are coming from there house to the format.

So Joe six pack saids i might buy that movie or rent it.

DetroitSportsFan · 05-12-2009, 11:59 PM

Why when you're watching TV the channel you're watching reminds you over and over again what channel you're watching? It's all about promotion.

brettallica · 05-13-2009, 01:25 AM

Quote:

Originally Posted by DetroitSportsFan

Why when you're watching TV the channel you're watching reminds you over and over again what channel you're watching? It's all about promotion.

Yes, exactly. They want you to know you're watching the most awesome thing out there, and that the only thing that'll give you that is Blu-ray. Especially considering where we are in the format's life, I think it's actually essential to promote the name and format Blu-ray.

You can apply this marketing strategy to anything. You know you're on TNT when you're watching TNT, but they want to engrain their superiority to you by saying things like "only on TNT" or whatever. Or if you're on www.eBay.com, you know you're there because you typed that in the URL bar or clicked something to take you there, but you're sure as heck going to be reminded of where you are no matter what page you're viewing.

lettucenpico · 05-13-2009, 01:31 AM

Would you rather they advertise blu ray on dvd? It's just like watching a dvd movie and seeing previews of upcoming dvd releases.

05-12-2009, 11:54 PM	#1
Canada Blu-ray Archduke Top contributor Member since:Mar 2007 Location:Victoria, BC Home Theater Gallery:17 4K collection:305 Blu-ray collection:1201 DVD collection:37 Blu-ray reviews:42	Why does Sony feel the need to advertize Blu-ray on Blu-ray I watched Rise of the Lycans today on Blu Ray and before the movie began Sony advertisment for Blu Ray. Why would they advertise the Blu Ray format to some one who obviousley rents or buys Blu ray? Maybe some one with a marketing could explain this.

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05-12-2009, 11:55 PM	#2
Batman1980 Blu-ray Jedi Member since:Feb 2009 Location:District 13 Home Theater Gallery:8 4K collection:146 Blu-ray collection:394 DVD collection:57 Blu-ray reviews:22 Trading Score:48	LOL maybe they figure you're a first time blu-ray buyer and want to buy more? Not that strange, studios advertised coming soon theatrical releases and DVD releases all the time on DVDs.

05-12-2009, 11:59 PM	#4
DetroitSportsFan Hot Deals Moderator Top contributor Member since:Aug 2007 Location:Michigan 4K collection:439 Blu-ray collection:2226 Trading Score:93	Why when you're watching TV the channel you're watching reminds you over and over again what channel you're watching? It's all about promotion.

05-13-2009, 01:31 AM	#6
lettucenpico Power Member Member since:May 2008 Location:O-town FL Home Theater Gallery:4 Blu-ray collection:45 Trading Score:3	Would you rather they advertise blu ray on dvd? It's just like watching a dvd movie and seeing previews of upcoming dvd releases.

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