Sony introduces an array of 3D products

[Bollywood Blu-ray]

Sony India on Thursday mad its foray into 3D technology by launching an array of products, ranging from LCD TVs to Blu-ray disc, digital still cameras, projectors and PlayStation. It also plans to deliver an array of 3D home entertainment solutions in the current year.

“We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products and content solutions.

The Sony group of companies have come together in terms of technology and engineering resources, spanning professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market,” Sony India Managing Director Masaru Tamagawa told journalists here.

While the 3D TV range is priced between Rs.1.54 lakh to Rs.2.60 lakh, the cost of 3D camera is Rs.20,990, the Blu-ray home theatre system Rs.39,990 and the Blu-ray player Rs.19,900. Sony plans to leverage all its diverse business assets to create a ‘3D world' encompassing electronics, games and 3D content.

With the launch of 3D-enabled hardware products and software content, the consumer electronics major aims to promote and establish the 3D culture in India and make this technology easily accessible to a wider audience.

“We aim at 30 per cent revenue contribution from 3D products by 2012,” Mr. Tamagawa said.

Sony India has also earmarked Rs.50-crore budget for promotional activities revolving around its 3D products and technology. It introduced its 3D TVs in attractive package offers and also some software and hardware bundle opportunities for 3D Blu-ray products.

[seer_]

Maybe Sony should first try to release some 2D content before jumping onto the 3D wagon in India. We dont' even have enough 2D content on bluray yet.. forget 3D

[simba]

Forget Sony....India in general is still very much immature on the Blu-ray front let alone 3D....

we will be on super HD 4k when blu ray goes main stream there....

boo!

[divyansh]

Originally Posted by simba

Forget Sony....India in general is still very much immature on the Blu-ray front let alone 3D....

we will be on super HD 4k when blu ray goes main stream there....

boo!

-1 i totally disagree with you .....blu ray in india is expanding and many companies like bhv and yrf's new releases are maintaining quality at par with hollywood releases and mostly all the new films are released on blu rays and older films are also ..............blu ray market in india is expanding at a fast rate and the community like ours are a bunch of enthusiasts giving our opinions on the same......we here in india are ready for HD 4K....when it comes.......!!!!
boo...!!

[anibap]

Agree with Divyansh here. Despite the maturity issue India is doing quite well.

Every country has it's own growth and maturity index and I can see that Blu-ray in India is doing quite well. Maturity of consumer products depend more on people who buy it and not the compnay who produces it.

People need to show demand and it will automatically pick up. For that BD prices, AV system and BD player prices must come down and the awareness on BD must increase.

India is the 2nd largest market for Mobile phones and two main reasons are ppl can call at 1paisa per minute and own a mobile @ INR 600 onwards. To make something popular and affordable you need to give it time.

Today, most who can afford a BD at INR 700+ is buying BD but you will see more people buying BD once it becomes more affordable.

From a business point of view, I don't see any reason for a Studio to release a BD if the revenue for the number of discs to be sold is either too close or lower than to invest in a format like BD.

[divyansh]

Originally Posted by anibap

Agree with Divyansh here. Despite the maturity issue India is doing quite well.

Every country has it's own growth and maturity index and I can see that Blu-ray in India is doing quite well. Maturity of consumer products depend more on people who buy it and not the compnay who produces it.

People need to show demand and it will automatically pick up. For that BD prices, AV system and BD player prices must come down and the awareness on BD must increase.

India is the 2nd largest market for Mobile phones and two main reasons are ppl can call at 1paisa per minute and own a mobile @ INR 600 onwards. To make something popular and affordable you need to give it time.

Today, most who can afford a BD at INR 700+ is buying BD but you will see more people buying BD once it becomes more affordable.

From a business point of view, I don't see any reason for a Studio to release a BD if the revenue for the number of discs to be sold is either too close or lower than to invest in a format like BD.

yaa studios are making profits thats why they are producing more and more.....and i totally agree with you on that mobile phone thing.....back in 1995 it costed INR 40000 or usd 950-1000 and calls inoming and outgoing were INR 16 each.....so at that time there were very few buyers and used the mobile phones occasionaly like my father......it was a thing of pride than india was a immature market at that time ...........it took time and now india is one of the biggest consumer of mobile phones............and why mobile phones take cars for example...companies like suzuki or hyundai have a large chunk of thier global sales in india and a record breaking toyota fortuner a INR 2 MILLION car sold about 1500 units in a single month and its booking is full for another 4-5months who would have thought 10 years back that a INR 2 MILLION or INR 2000000 car will sell so much..........my entire point is india is not a small market and companies have started taking it seriously and comming back to blu rays let the time pass and then see the game......the blu ray market will be huge
and comming to 4k i must tell simba that now a days products are being launched in the world and india simultaniously take ipods for example....i yesterday bought a 4th generation ipod touch that was launched in us mere 1-2 weeks ago.....so when youll reach 4k we also will......!!!!

[anibap]

I remember back during old days when DVD players were not officially available, a guy who is my AV guru bought a Pioneer DVD player (imported) for INR 27000 and I was using a VHS.

And now you can buy a DVD player cheaper than a meal for two in a restaurant in India

The same thing will happen with BD. In the UK BD player prices has come down to £45 now (INR 3000) I bought my Sony S350 at £165.

BD is in UK were £25-£30 when they first released and nowadays you can get BDs at £3-£7 and new releases between £9-£14. And this is because more people are buying BDs as the rest of the chain elements including BD player, AVR, Speaker and TV prices came down.

I am sure this is going to happen in India as well. Just give it some time...We also need to remember that we are too eager to see more movies in BD but that cannot be said for the general mass in India... So it will take time but I think it will be quick.

[divyansh]

Originally Posted by anibap

I remember back during old days when DVD players were not officially available, a guy who is my AV guru bought a Pioneer DVD player (imported) for INR 27000 and I was using a VHS.

And now you can buy a DVD player cheaper than a meal for two in a restaurant in India

The same thing will happen with BD. In the UK BD player prices has come down to £45 now (INR 3000) I bought my Sony S350 at £165.

BD is in UK were £25-£30 when they first released and nowadays you can get BDs at £3-£7 and new releases between £9-£14. And this is because more people are buying BDs as the rest of the chain elements including BD player, AVR, Speaker and TV prices came down.

I am sure this is going to happen in India as well. Just give it some time...We also need to remember that we are too eager to see more movies in BD but that cannot be said for the general mass in India... So it will take time but I think it will be quick.

yaa....it will be quick...times have changed now.....its not the india it used to be 15-20 years ago.....!!!

[kailashu]

...And sure the quality will also go down the toilet at the same speed. I can't even begin to imagine the state if at all blu-ray becomes mainstream in India.

[Bollywood Blu-ray]

Lol.....

[Justice4All]

Originally Posted by kailashu

...And sure the quality will also go down the toilet at the same speed. I can't even begin to imagine the state if at all blu-ray becomes mainstream in India.

+1
My biggest fear or should I say, the day I dread most is when Blu-ray goes mainstream. We have all seen what happens to every video format as soon as it becomes mainstream. Personally I would prefer that blu-rays never go below the Rs. 400 - 500 price range.

[Shiaedoeu]

Agreed.

[Harvey Dent]

I think the pricing of blu rays will have to move down substantially if blu rays are to achieve penetration. If u study the pricing of DVDs vs. Blu rays in USA, u will notice that there is hardly 10%-20% difference between the two different media. IN Amazon , for example, you will find lots of blu ray titles selling cheaper than the DVD version of the same movie. Unfortunately in India we are pricing regular DVDs at 299 and Blu Rays 799. At this differential, only an acute videophile would be looking to make the switch.

The other option is of course what Disney seems to be doing and the way I think market will finally move. They are manufacturing and possibly authoring onshore to produce for Indian markets a far inferior, bur competitively priced, product than what is available globally . ( Case in point Alice in wonderland).

Bottom line , blu ray will eventually be successful in India but not in the form we would like it to be. It will be a much cheaper version with far inferior quality transfers

[Bollywood Blu-ray]

Agree ...This is going to happen very soon with other studios as well ..

[divyansh]

Originally Posted by Harvey Dent

I think the pricing of blu rays will have to move down substantially if blu rays are to achieve penetration. If u study the pricing of DVDs vs. Blu rays in USA, u will notice that there is hardly 10%-20% difference between the two different media. IN Amazon , for example, you will find lots of blu ray titles selling cheaper than the DVD version of the same movie. Unfortunately in India we are pricing regular DVDs at 299 and Blu Rays 799. At this differential, only an acute videophile would be looking to make the switch.

The other option is of course what Disney seems to be doing and the way I think market will finally move. They are manufacturing and possibly authoring onshore to produce for Indian markets a far inferior, bur competitively priced, product than what is available globally . ( Case in point Alice in wonderland).

Bottom line , blu ray will eventually be successful in India but not in the form we would like it to be. It will be a much cheaper version with far inferior quality transfers

well when hollywood has blu rays as mainstream and are much cheaper than in india........they still gave maintained thier quality standards so why dont the indians will??? the blu rays are like a new start and maybe the quality will not go down with prices.....at least we should be postive and hope so........!!

[Justice4All]

Originally Posted by divyansh

well when hollywood has blu rays as mainstream and are much cheaper than in india........they still gave maintained thier quality standards so why dont the indians will???

History of home video in India suggests that the quality always goes for a dive once a format becomes cheaper and thus goes mainstream. Ofcourse it mostly has to do with the fact that the average Indian consumer neither understands or cares about quality. Which ofcurse is in turn linked tot he lack of exposure.

Originally Posted by divyansh

the blu rays are like a new start and maybe the quality will not go down with prices.....at least we should be postive and hope so........!!

Ahh.. the optimism of youth... I like it. But unfortunately life has taught me otherwise. I can almost assure you that if and when blu-ray becomes mainstream in India, you will see the re-emergence of forced advertisements, logo watermarks and poorer quality. All these things by default go hand in hand with the popularity of any audio/video format in India. The same happened to Indian audio cassettes and later with audio cds too by the way. The only formats that escaped this fate are Vinyl and Laser Discs. The reason for their escaping was simply because these formats never became mainstream.

Personally I don't understand why are we so eager to see blu-ray be more mainstream. I am more than happy with the prices as they are, keeping a clear divide between the DVD and BD market. This way those who simply care about price can stick to DVDs and the rest who do care about quality and are willing to pay more for it, should move up to blu-ray.

PS: I do have issues with anything priced over Rs. 799/- and prices of Eros and a few T-Series titles are just outrageous.

[divyansh]

Originally Posted by Justice4All

History of home video in India suggests that the quality always goes for a dive once a format becomes cheaper and thus goes mainstream. Ofcourse it mostly has to do with the fact that the average Indian consumer neither understands or cares about quality. Which ofcurse is in turn linked tot he lack of exposure.
Ahh.. the optimism of youth... I like it. But unfortunately life has taught me otherwise. I can almost assure you that if and when blu-ray becomes mainstream in India, you will see the re-emergence of forced advertisements, logo watermarks and poorer quality. All these things by default go hand in hand with the popularity of any audio/video format in India. The same happened to Indian audio cassettes and later with audio cds too by the way. The only formats that escaped this fate are Vinyl and Laser Discs. The reason for their escaping was simply because these formats never became mainstream.

Personally I don't understand why are we so eager to see blu-ray be more mainstream. I am more than happy with the prices as they are, keeping a clear divide between the DVD and BD market. This way those who simply care about price can stick to DVDs and the rest who do care about quality and are willing to pay more for it, should move up to blu-ray.

PS: I do have issues with anything priced over Rs. 799/- and prices of Eros and a few T-Series titles are just outrageous.

well its all allrite it doesnt affects me even if bd is rs 999 if its good..........the price should be reasonable is that what i want....

[Raul07]

Look at these clowns in the picture! lol

[divyansh]

Originally Posted by Raul07

Look at these clowns in the picture! lol

hahahaaha....lolzz..........didnt saw them......!!

[anibap]

I know people are sceptical about blu-ray becomeing more popular and mainstream and ending up with compromise in quality.

But if you look at the industry as such, I think the first part is inevitable and it will happen soon. I think it is also very important for BD price to come down for mass awareness and acceptance. It should not remain exclusive for the enthusiasts only.

That is why it is at this point of time we need to spread awareness on quality aspects of BD. With the help of many members here, we have seen logos taken offf from BDs, HD tracks made default tracks, more priority given to main fature in terms of bitrates, quality control is much better now..... all this points to the fact that things re changing and people are listening...Authoring hosues are participating in discussions...have you seen this ever on DVD?

This never happened with DVDs. Having said that there will be few studios or authoring houses who would go down the route of compromised quality for price. The spreading of awareness and knowledge will help to keep a control on such outfits

A lot will depend on quality conscious authoring houses studios and film makers. Film makers need to get involved in the process.