How I convince customers

[Helicon]

Besides being a student I have a job at a Hi-Fi dealer.

Of course I'm biased against Blu-ray I found a way to describe the war to the customers, and they seem to understand it quite good. I hope it doesn't sound to silly but I still think that it is objective.

You have to see the war, as if there where 2 different cars. Car number 1 is bigger (storage) and it can drive faster (bit-rate) than car number 2. Car number 1 is also produced by many different producers (SONY, Panasonic...) compared to car number 2 (only Toshiba) and therefore it comes in different editions and designs.

There is also a big difference in where the cars can be used. 63% (5/8) of the country is only for car number 1. 25% (2/8) of the country is neutral. In 13% (1/8) of the country, only Car number 2 can be used.

In the end of the conversation I ask the costumer "which car would you pick"? Some costumers come in thinking red but they walk out thinking blue


HD-DVD car You can clearly see the capacity problems



Blu-ray car




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