Inability to start in the middle

[Magnum007]

Has anyone else run into this problem:
You are watching a blue ray movie and for some reason have to stop it. When you turn on your blue ray player again, (for a majority of the movies) you have to sit through the idiotic 'sales-pitch' intro screens and then have to do a screen select. It seems that these blue rays/players can't do what a simple DVD does--remember where you stopped. Any help--is there a way to overcome this, or is a corporate thing that the Sony's and Paramounts and Disney's of the world have to be educated about?

Thanks!
Magnum