Night Swim (2024)

[MazeRunner]

Originally Posted by AspiringMinimalist

This isn't surprising at all. Universal was the first studio during COVID to bypass theatrical exhibition for it's big releases and ended up doing a "compromise" of 17 days exclusivity.. but Blumhouse has also put some releases day+date on Peacock... and outright releases stuff straight to streaming.

This is a studio that has zero problem quickly throwing things on demand for maximum profit.

When Nolan was a "free agent", he made sure to get it written into his contract that Universal exempt him from the 17-day window to PVOD and got a 100-day window.

WB just threw Color Purple on digital after 22 days.

Who knows what’s going to happen this year.

At least with Universal we all know to wait 17 days if a movie just looks okay-ish.

Universal used to be if the movie made over $50M opening weekend it wouldn’t be on digital for 30 days, but they didn’t stick to that for Fast X last year, putting it on digital 21 days later.