What are your post-format war plans?

[Gremal]

Well, trying to convince the mass market that DVDs aren't good enough will be a marketing challenge for the studios and consumer electronics industry. The public, after years of having it drilled into their heads that DVD is the best video format, is also being barraged with downloadable video, don't forget. But in terms of the successor to DVD, there is only one clear choice as an optical format!