Lucy (2014)

[MifuneFan]

Originally Posted by ZoetMB

Personally, I think it kills theatrical ticket sales. If you know when the DVD or BD or digital version is being released, one can think, "I'll just wait for that."

IMO, the industry is is committing a long, slow suicide. They should never announce pre-orders until the movie has finished its theatrical run. At the very least, they should wait until after two weeks of the theatrical run.

They've been doing this for a year or two now (if not longer). You think they'd still be doing it if the data even hinted at a direct link between early pre-orders and declining ticket sales? We're talking about a multi-billion dollar industry here, they've clearly looked at the data by now, and very likely aren't seeing any adverse effects to having them up. There are so many factors involved with ticket sales,including the kind of movies out that year, 3D films, etc...It's not something you can just pin down to one thing, and certainly not something as insignificant as having a pre-order or placeholder up.