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Old 06-17-2008, 05:31 PM   #3
Fozziwig Fozziwig is offline
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Excellent post Grubert.

Assuming average price per disc of $30 (MSRP), the target for 2008 is to sell approx. 35 million units (North America) in order to hit the $1 Billion sales mark.

To achieve that Blu-ray would need to be around 10% of DVD sales by Q4 on a consistent basis. Seems reasonable to me.
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