Local Target Report

[Porscheman]

Maybe Sony is doing a different type of bribe... Makes sense to get stores like wal-mart and target exclusive... people are more apt to fall for the "new format" based on what those places carry.

Most consumers might not even think about what studios have signed up for who unless you were really into this...

If you have to bribe, bribe the retailers... makes sense to me!! Even better if they make the move on their own.

From a retailers perspective, the volume in the grand scheme is low so it isn't about the cash of the movie sale. Maybe sony figured out a trick. Now, if a best buy or CC goes exclusive, the war is officially over...