No Country BD Sales on the Rise Vs DVD

[Blu Titan]

This is what is relevant now. Blu-ray sales gaining vs DVD. From Home Video:

No Country Blu-ray sales on the rise

By Susanne Ault -- Video Business, 3/21/2008
MARCH 21 | Oscar Best Picture winner No Country for Old Men also is a winner on Blu-ray Disc.

Retailers report that the Walt Disney Studios Home Entertainment March 11 release is generating 10% to 15% of its sales on Blu-ray, which is higher than the average 5% to 10% on major day-and-date DVD/BD new release.

DeepDiscount.com, Newbury Comics and Virgin Megastores all report No Country skewing higher Blu than other titles.

Store managers attribute No Country’s Blu-ray muscle to both the caché of the Oscar-decorated title and the fall of the HD DVD format.

Disney did not comment.

“We did over 100 on Blu-ray, and over 1,000 [overall] in the first week No Country was on sale,” said Ian Leshin, buyer for Newbury’s 27 New England stores. “That’s a big number. Since the HD DVD side of things folded, we have seen a marked improvement in Blu-ray sales. [Customers] are feeling comfortable buying into the format.”

David T. Barker, VP of ecommerce marketing for DeepDiscount parent Infinity Resources, said, No Country “is running at about 15% Blu-ray, which is stronger than normal. The format is certainly on the rise, but in my opinion, it’s the strength of the title.”

Retailers expect BD to continue to be an increasing part of titles’ sales. Barker also thought Disney’s March 18 release Enchanted should enjoy BD heft, as 8% of its sales were in the format on street date at DeepDiscount.

“We’re seeing key new release titles on Blu-ray, like No Country, exceed 10% of total sales,” said Chris Anstey, Virgin senior product manager. “This trend will continue on new releases as the format gradually comes into its own.”

http://www.videobusiness.com/article/CA6543961.html

[cdot2four]

You can thank the $10 off coupon for this

[Bango]

Hmm...I didn't have the guts to try and use it. I know that the worst that they can probably do is just deny me using the coupon...but it felt wrong...and I would feel like crap if they said no

[Blu Titan]

Originally Posted by cdot2four

You can thank the $10 off coupon for this

The amount of people that use the coupon is not going to affect the ratio by that much. In addition, the coupon was available for POTC at World's End, and it did make a difference.

[JAGUAR1977]

Originally Posted by BlueNeon

This is what is relevant now. Blu-ray sales gaining vs DVD. From Home Video:

No Country Blu-ray sales on the rise

By Susanne Ault -- Video Business, 3/21/2008
MARCH 21 | Oscar Best Picture winner No Country for Old Men also is a winner on Blu-ray Disc.

Retailers report that the Walt Disney Studios Home Entertainment March 11 release is generating 10% to 15% of its sales on Blu-ray, which is higher than the average 5% to 10% on major day-and-date DVD/BD new release.

DeepDiscount.com, Newbury Comics and Virgin Megastores all report No Country skewing higher Blu than other titles.

Store managers attribute No Country’s Blu-ray muscle to both the caché of the Oscar-decorated title and the fall of the HD DVD format.

Disney did not comment.

“We did over 100 on Blu-ray, and over 1,000 [overall] in the first week No Country was on sale,” said Ian Leshin, buyer for Newbury’s 27 New England stores. “That’s a big number. Since the HD DVD side of things folded, we have seen a marked improvement in Blu-ray sales. [Customers] are feeling comfortable buying into the format.”

David T. Barker, VP of ecommerce marketing for DeepDiscount parent Infinity Resources, said, No Country “is running at about 15% Blu-ray, which is stronger than normal. The format is certainly on the rise, but in my opinion, it’s the strength of the title.”

Retailers expect BD to continue to be an increasing part of titles’ sales. Barker also thought Disney’s March 18 release Enchanted should enjoy BD heft, as 8% of its sales were in the format on street date at DeepDiscount.

“We’re seeing key new release titles on Blu-ray, like No Country, exceed 10% of total sales,” said Chris Anstey, Virgin senior product manager. “This trend will continue on new releases as the format gradually comes into its own.”

http://www.videobusiness.com/article/CA6543961.html

I'd say that's the most significant news since the end of the format war.

[tech_guy2011]

That's great, I just cannot wait till it's 50% blu sales and 50% dvd sales..

Thats a LONG time away probably, but atleast I can hope!

[rbd3000]

I'm curious to see if I Am Legend will do this as well or possibly even better.