Dolby futur cinema experience

[MrsMiniver]

I am going to have to agree with you Zoet. It will be incredibly expensive to add Dolby build out cinemas (kind of like the IMAX locations of the late 90s) to multiplex facilities. IMAX was smart to come up with a cheap multiplex retrofit

Another thing about Dolby is that the brand strengh is no longer what it once was with younger folks, that will be the largest obstacle for Dolby.

Finally, there are so many IMAX screens worldwide that Dolby will be really struggling to try and put the words "see it in Dolby as there just won't be enough screens" to make that big pull. The IMAX network has gotten so large that a studio can't resist offering it in IMAX. And another thing to consider is that theatre owners would be just better off going with an IMAX theatre as the brand awareness is very good right now.

Sadly, Dolby is about 6 years to late with their concept.