Target Ticket closing?

[BlakkMajik3000]

Originally Posted by TBDave

Right now people are paying $3-$5 for UV codes. How much do you think anyone will pay for those if the only viewing options are Flixster and CinemaNow? I'm guessing that without Vudu, the demand drops so quickly you won't be able to get even $1 for them. Without Vudu, UV is as good as dead.

Bro, do you even UV? You're going to get put in the corner with Steeldeel and bhampton if you keep this up.

So you equate the demand for UV codes to the success of UV? The "gray (or "grey" for those of you across the pond) market" for UV codes is but a small aspect of the overall UV market. Legally speaking, you aren't even supposed to sell/trade UV codes, but providers/studios look the other way for now because they just want people using the system.

People buy UV codes because, in many cases, it makes more sense to buy a permanent copy than to rent. If it costs $4 to rent a digital version of a movie, but you can buy a code for $5, or even that same $4, it just makes more sense to buy the code. What if you rent it for $4, and like it? You will still have to buy the movie. People buy UV codes because of economics, not because of provider preference.

It is nigh on impossible to predict that a lack of Vudu support leads to an immediate lack of UV interest, considering one of the biggest draws to UV is that your movies don't have to be tied to any one provider. Would prices for UV copies go down? It's definitely possible, but that would only impact the people selling UV codes, not the UV system itself.